Making the most of the underused business builder
Making the most of the underused business builder
For many years, businesses — and especially fuel services businesses — have shied away from using text messaging to communicate… https://oilandenergyonline.com/articles/all/text-talk/
Iowa Caucus debacle shows danger of taking manpower and industry expertise out of the equation
The Iowa Caucus results were, in every sense of the word, a disaster. But why would we be discussing them in this forum, and what do they have to do with the energy industry… https://oilandenergyonline.com/articles/all/platform-pitfalls/
Adding diversified services to dress up your brand
Odds are, if you are a full-service heating company or a wholesaler, transport service, or manufacturer, you offer a range of diversified services. Taking this statement a step… https://oilandenergyonline.com/articles/all/gilding-lily/
Your winter communications list for the jolliest of seasons
It’s the most wonderful time of year! By now, you are (we hope) in the midst of a busy winter season. You’ve successfully integrated the new customers who rushed your phones and… https://oilandenergyonline.com/articles/all/tis-season/
PGANE President & CEO Leslie Anderson on propane’s new environmental message
Heating oil isn’t alone in its efforts to rebrand as an environmentally responsible alternative to electrification. Propane is in the same boat, confronted with similar political… https://oilandenergyonline.com/articles/all/propane-goes-green/
The right marketing strategies can ease your employees and customers through business mergers, acquisitions and other changes.
Successfully blending companies takes communication, teamwork and a touch of humor
For the majority of us, our company is our family (or at least a big part of it). That makes… https://oilandenergyonline.com/articles/all/lessons-brady-bunch/
By the time you see this article we will have already celebrated the Vernal equinox and the start of spring. Heating professionals know that these dates do not symbolize the end of the heating season, but at least we are getting close. While official “hea…
By the time you see this article we will have already celebrated the Vernal equinox and the start of spring. Heating professionals know that these dates do not symbolize the end… https://oilandenergyonline.com/articles/all/staying-top-mind/
Whether your customer base is made up of single-family homes, commercial properties, agribusiness or Oilheat professionals, a robust mobile presence lets them know you go the extra mile to offer the utmost convenience and service.
In an industry that was built on family values and neighborhood service, energy marketers are used to going the extra mile. Whether your customer base is made up of single-family… https://oilandenergyonline.com/articles/all/moving-mobile-and-going-extra-mile/
As I sit down to write this article, the Northeast is gearing up for what could be a very severe blizzard. HOS waivers have been issued. A declaration of emergency is in effect. Out my window, I can see our office-building manager salting the sidewalk. Pr…
As I sit down to write this article, the Northeast is gearing up for what could be a very severe blizzard. HOS waivers have been issued. A declaration of emergency is in effect.… https://oilandenergyonline.com/articles/all/control-narrative/
Imagine you are the shopkeeper of a local hardware store in the 1980s. (I’d go back further, but I’m afraid that would leave our millennial readers in the dust.) One Saturday afternoon, a guy comes in to pick up some nails — except you know the guy by nam…
Imagine you are the shopkeeper of a local hardware store in the 1980s. (I’d go back further, but I’m afraid that would leave our millennial readers in the dust.) One Saturday… https://oilandenergyonline.com/articles/all/where-brick-and-mortar-meets-click-order/
Recent events have once again brought the topic of safety to the forefront for energy marketers. I won’t bother to rehash these events, as I am sure that they will be covered elsewhere in this publication and that most readers can figure out what I’m talk…
Recent events have once again brought the topic of safety to the forefront for energy marketers. I won’t bother to rehash these events, as I am sure that they will be covered… https://oilandenergyonline.com/articles/all/lead-safety/
Some readers might remember way, way back in 2011, PriMedia published “The Oilheat Customer Bunch” calendar, which profiled a different customer-character for each month of the year. For example, there was April’s “Worry Wart” who “calls every time she he…
Some readers might remember way, way back in 2011, PriMedia published “The Oilheat Customer Bunch” calendar, which profiled a different customer-character for each month of the… https://oilandenergyonline.com/articles/all/personalized-marketing/
Whether this article finds you soaking up much-deserved sun on a beach somewhere, or helping your customers deal with the latest in a string of intense and sustained heat waves, I trust it finds you in the headspace of a home energy provider who’s still e…
Whether this article finds you soaking up much-deserved sun on a beach somewhere, or helping your customers deal with the latest in a string of intense and sustained heat waves, I… https://oilandenergyonline.com/articles/all/three-energy-marketing-trends-watch-upcoming-heating-season/
Amanda Bacon, Director of Sales & Marketing for Atkinson, NH-based Palmer Gas & Oil, was one of three women on the “Fueling Your Digital Growth Through Reviews and Social Media” panel presented Tuesday, May 22 from 9:45 to 11 a.m. at the 2018 Eastern Ener…
Amanda Bacon, Director of Sales & Marketing for Atkinson, NH-based Palmer Gas & Oil, was one of three women on the “Fueling Your Digital Growth Through Reviews and Social Media”… https://oilandenergyonline.com/articles/all/its-time-embrace-difference/
