Oil & Energy Online

Gifts for Your Business this Season

Ideas to help your company reach more consumers and sell more product
Ideas to help your company reach more consumers and sell more product You are most likely reading this issue somewhere between Thanksgiving Day and New Year’s Eve. This is the… https://oilandenergyonline.com/articles/all/gifts-your-business-season/

Get the Upgrade Before the Emergency

How to turn repairs into replacements
How to turn repairs into replacements If you have worked in the field for more than a minute, you have serviced those customers. The ones who are trying to get “just one more… https://oilandenergyonline.com/articles/all/get-upgrade-emergency/

The ABCs of Lead Tracking for Better Customer Relationships

Congratulations! You’ve gotten a new business lead. Maybe it is from the new owner of one of your long-term homes responding to your “welcome to the neighborhood” postcard. Maybe it is someone who found you via a Google search, an ad on Instagram, or an e…
Congratulations! You’ve gotten a new business lead. Maybe it is from the new owner of one of your long-term homes responding to your “welcome to the neighborhood” postcard. Maybe… https://oilandenergyonline.com/articles/all/abcs-lead-tracking-better-customer-relationships/

Lucky 13: Why Your Website Needs a Self-Service Portal

Customer convenience is only the start.
Customer convenience is only the start. Over the years, many clients have questioned the need for an integrated customer self-service portal. They believe that their customers… https://oilandenergyonline.com/articles/all/lucky-13-why-your-website-needs-self-service-portal/

On Personas, Profiles and Personalities

Identifying your ideal customer
Identifying your ideal customer There is a lot of talk in marketing circles these days about buyer personas and customer personalities, and creating customer profiles to… https://oilandenergyonline.com/articles/all/personas-profiles-and-personalities/

Goldilocks Marketing

Use your platform intelligence to get messaging that’s ‘just right’ at the ‘just right time’ to customers who are ‘just right’
Use your platform intelligence to get messaging that’s ‘just right’ at the ‘just right time’ to customers who are ‘just right’ When your marketing messages reach the wrong… https://oilandenergyonline.com/articles/all/goldilocks-marketing/

NORA Update: Marketing Low Carbon Fuels and Services

Michael Devine, President of NORA, opened the NORA Update session at the Visions Conference with an intriguing question: “Are you marketing high carbon fuels and services, or low carbon fuels and services?”
Michael Devine, President of NORA, opened the NORA Update session at the Visions Conference with an intriguing question: “Are you marketing high carbon fuels and services, or low… https://oilandenergyonline.com/articles/all/nora-update-marketing-low-carbon-fuels-and-services/

Energizing Technicians and Steering Drivers to Your Doorstep

Good help isn’t hard to find. You just need to know where to look.
Good help isn’t hard to find. You just need to know where to look. Your next star employees may not even be looking to change jobs. That doesn’t mean they won’t join your team… https://oilandenergyonline.com/articles/all/energizing-technicians-and-steering-drivers-your-doorstep/

Show Your Work

Use online GHG calculators to help prove your value to the community
Use online GHG calculators to help prove your value to the community Liquid heating fuel retailers, wholesalers and producers have been helping homeowners and businesses reduce… https://oilandenergyonline.com/articles/all/show-your-work/

Beyond the Gateway

Getting the most of your online payment system
Getting the most of your online payment system A gateway is, by definition, an entry point. In the physical world, as with a fence or wall, you open the gate and walk through.… https://oilandenergyonline.com/articles/all/beyond-gateway/

Fill Your Idea Parking Lot for 2024

Take your “what-if” and “why-don’t-we” ideas out for a spin now and then
Take your “what-if” and “why-don’t-we” ideas out for a spin now and then I recently learned of a brilliant business strategy from a company owner who maintained an “idea parking… https://oilandenergyonline.com/articles/all/fill-your-idea-parking-lot-2024/

Known Knowns and Unknown Unknowns

Preparing for the unexpected creates resilience
Preparing for the unexpected creates resilience Many readers will recall Donald Rumsfeld’s comments in 2002, “There are known knowns. There are things we know we know. We also… https://oilandenergyonline.com/articles/all/known-knowns-and-unknown-unknowns/

Expanding the Definition of Equipment Sales

Customers will stick with companies who offer them more
Customers will stick with companies who offer them more When you think of equipment sales, you probably think of boilers, furnaces and central air conditioners. After all,… https://oilandenergyonline.com/articles/all/expanding-definition-equipment-sales/

Making a Lasting Impression

Good communication is the key to productive customer relationships
Good communication is the key to productive customer relationships How do you quantify the value of a 30-year relationship with a homeowner? What is the cost of a bad review?… https://oilandenergyonline.com/articles/all/making-lasting-impression/

10 Office Upgrades to Boost Company Efficiency

Automated, digital processes will increase profits and market share
Automated, digital processes will increase profits and market share Chances are, the car you drive gets more miles per gallon than the one you had 20 years ago. Delivery trucks… https://oilandenergyonline.com/articles/all/10-office-upgrades-boost-company-efficiency/

Marketing to the “Messy Middle”

Biofuels as the Future Solution
Biofuels as the Future Solution We are living in the “messy middle.” This is the spot between the high-emissions fuels of the past and the clean, net-zero solution toward which… https://oilandenergyonline.com/articles/all/marketing-messy-middle/

There is No Off-Season

Spring and summer seasons of growth are nurtured with data
Spring and summer seasons of growth are nurtured with data Historically, the spring and summer were the “off season” for the liquid heating fuels industry. This was the period of… https://oilandenergyonline.com/articles/all/there-no-season/

Chatbots are still … bots!

AI Marketing for Fuel Retailers
AI Marketing for Fuel Retailers Chatbots are the new “big thing,” but are they the right thing for your company’s marketing? When considering utilizing artificial intelligence… https://oilandenergyonline.com/articles/all/chatbots-are-still-bots/

Data, Data Everywhere

Managing, using and optimizing your company’s data
Managing, using and optimizing your company’s data You may think of your business as a liquid heating fuels retailer or wholesaler, an equipment manufacturer, a transport or… https://oilandenergyonline.com/articles/all/data-data-everywhere/

Going Beyond Online Payments

Advanced services to meet the demands of 90% of consumers
Advanced services to meet the demands of 90% of consumers Your business was built on customer service. For generations, that meant having long-term employees, often family… https://oilandenergyonline.com/articles/all/going-beyond-online-payments/

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