Many fuel delivery companies are locked in vigorous, competitive struggles for market share, and they need to leverage every advantage available to them.
Many fuel delivery companies are locked in vigorous, competitive struggles for market share, and they need to leverage every advantage available to them. In the realms of retail… https://oilandenergyonline.com/articles/all/defy-expectations/
For energy marketers and home comfort providers, it’s all about your website. When Yodle surveyed 6,000 consumers in 2015 about what they want from local companies, consumers expressed a surprisingly strong desire for improved websites. In fact, 67 percen…
EDITOR’S NOTE: In the conclusion of our two-part series on search engine marketing via Google, we look at how marketers can use Google Analytics to improve the performance of… https://oilandenergyonline.com/articles/all/maximize-value-your-online-presence/
Google AdWords continues to be one of the most effective tools for connecting with new customers, and some recent changes strengthen the platform and enable companies to advertise with more precision.
Many energy marketers and home comfort providers alre…
EDITOR’S NOTE: This is the first in a two-part series on search marketing via Google.
Google AdWords continues to be one of the most effective tools for connecting with new… https://oilandenergyonline.com/articles/all/better-google-adwords-campaigns-nine-steps/
Homeowners form the core of the customer base at most retail energy companies, and marketers need to anticipate changes in homeowner preferences in order to remain vibrant and profitable. As homes turn over these days, members of the “millennial” generati…
Homeowners form the core of the customer base at most retail energy companies, and marketers need to anticipate changes in homeowner preferences in order to remain vibrant and… https://oilandenergyonline.com/articles/all/serving-next-generation/
If natural gas pipeline opponents succeed in defeating both the Northeast Energy Direct and the Access Northeast natural gas pipeline projects, a new day for heating oil will arrive.
Many heating oil companies in New England have been fighting for surv…
If natural gas pipeline opponents succeed in defeating both the Northeast Energy Direct and the Access Northeast natural gas pipeline projects, a new day for heating oil will… https://oilandenergyonline.com/articles/all/red-fuel-blue-states/
Energy Kinetics’ Jay McCay discusses the sales process
When a salesperson has an opportunity to sell any heating system, they need to put the focus on the customer and help them reach a decision based on their own wishes or needs. That is the advice of …
Energy Kinetics’ Jay McCay discusses the sales process
When a salesperson has an opportunity to sell any heating system, they need to put the focus on the customer and help them… https://oilandenergyonline.com/articles/all/equipment-sales-its-all-about-customer/
Change is a constant in Oilheat, particularly in equipment sales. It used to be that when a homeowner or business owner needed a new boiler or furnace, the only big question they faced was a choice between standard and high-efficiency equipment. Now the c…
Change is a constant in Oilheat, particularly in equipment sales. It used to be that when a homeowner or business owner needed a new boiler or furnace, the only big question they… https://oilandenergyonline.com/articles/all/optimize-your-equipment-sales-process/
The Propane Education & Research Council (PERC) recently launched a nationwide multimedia campaign aimed at improving consumer perceptions of propane. The PROUDLY PROPANE Clean American Energy™ campaign features a character called Blue the Dog, “who has l…
The Propane Education & Research Council (PERC) recently launched a nationwide multimedia campaign aimed at improving consumer perceptions of propane. The PROUDLY PROPANE Clean… https://oilandenergyonline.com/articles/all/propane-industry-launches-10-million-consumer-campaign/
Every business needs to connect with customers and prospects to be able to motivate them to buy. In the realms of deliverable fuel and home comfort, customer preferences are evolving rapidly, and it takes tremendous flexibility and agility to anticipate c…
Every business needs to connect with customers and prospects to be able to motivate them to buy. In the realms of deliverable fuel and home comfort, customer preferences are… https://oilandenergyonline.com/articles/all/10-ways-stand-out-crowd/
Marketing and advertising are terms we all know, but what do they really mean to any given energy marketer or home comfort provider? In the second installment of this two-part look at innovative company marketing, the focus is on customization.
Marketing and advertising are terms we all know, but what do they really mean to any given energy marketer or home comfort provider? In the second installment of this two-part… https://oilandenergyonline.com/articles/all/grow-your-business-your-way/
NEFI Visions 2016 drew hundreds of energy marketers to the DCU Center in Worcester, MA, for two interesting days of education and networking.
Hosted by New England Fuel Institute, the event received the support of many sponsors, including the Diamond S…
NEFI Visions 2016 drew hundreds of energy marketers to the DCU Center in Worcester, MA, for two interesting days of education and networking.
Hosted by New England Fuel… https://oilandenergyonline.com/articles/all/visions-conference-brings-marketers-together/
When a home comfort company excels at captivating and motivating buyers, it can grow its customer base, expand margins, and make money like never before.
When a home comfort company excels at captivating and motivating buyers, it can grow its customer base, expand margins, and make money like never before.
If those outcomes… https://oilandenergyonline.com/articles/all/heart-mind/
It’s time for Oilheat to make some noise.
The tables have turned dramatically in the Oilheat vs. natural gas debate, and last month’s news that Kinder Morgan is walking away from the Northeast Energy Direct natural gas pipeline only strengthens Oilheat…
It’s time for Oilheat to make some noise.
The tables have turned dramatically in the Oilheat vs. natural gas debate, and last month’s news that Kinder Morgan is walking away… https://oilandenergyonline.com/articles/all/message-we-can-win/
Great software can change the trajectory of your sales. If you feel frustration watching leads disappear, waiting for sales updates, or wondering about a marketing campaign, it’s time for better technology.
Each new year seems to bring a new set of daunting challenges, and it’s important for home comfort marketers to raise their game and take advantage of technologies that can… https://oilandenergyonline.com/articles/all/take-control-sales-and-marketing/
Technology is delivering essential tools for energy marketers to improve company performance, such as advanced back office software that puts data and reports at the fingertips of any company employee.
Technology is delivering essential tools for energy marketers to improve company performance, such as advanced back office software that puts data and reports at the fingertips of… https://oilandenergyonline.com/articles/all/customers-crave-great-online-experience/
With all the buzz in the air these days about social media and driving website traffic, it is easy to overlook one of the most valuable communications tools in the home comfort arsenal: the humble company newsletter.
The printed newsletter might seem l…
With all the buzz in the air these days about social media and driving website traffic, it is easy to overlook one of the most valuable communications tools in the home comfort… https://oilandenergyonline.com/articles/all/power-newsletters/
Here are 16 essential local marketing strategies including timeless guidelines and timely tips to keep you in stride with the evolution of consumer choice and perception.
Part One: Essential Marketing Strategies for Any Year
1. Set your direction. U…
A new year is upon us, and it’s a good time to take a few minutes to think about how to make your business more profitable. Without further ado here are 16 tips for 2016,… https://oilandenergyonline.com/articles/all/local-business-marketing-advice/
Facebook and other social media services can provide great support to energy marketers as they try to reach new customers and strengthen relationships. That is the message delivered by PriMedia Inc.’s Jenna Beneski during a presentation at the recent Sout…
Facebook and other social media services can provide great support to energy marketers as they try to reach new customers and strengthen relationships. That is the message… https://oilandenergyonline.com/articles/all/how-generate-business-social-media/
