Here are 16 essential local marketing strategies including timeless guidelines and timely tips to keep you in stride with the evolution of consumer choice and perception.
Part One: Essential Marketing Strategies for Any Year
1. Set your direction. U…
A new year is upon us, and it’s a good time to take a few minutes to think about how to make your business more profitable. Without further ado here are 16 tips for 2016,… https://oilandenergyonline.com/articles/all/local-business-marketing-advice/
Facebook and other social media services can provide great support to energy marketers as they try to reach new customers and strengthen relationships. That is the message delivered by PriMedia Inc.’s Jenna Beneski during a presentation at the recent Sout…
Facebook and other social media services can provide great support to energy marketers as they try to reach new customers and strengthen relationships. That is the message… https://oilandenergyonline.com/articles/all/how-generate-business-social-media/
There is no sound reason for converting from heating oil and natural gas. Not one. Close examination of the facts bears out that assertion, and you don’t need to be pro-oil to believe it.
The price differential between the fuels has dwindled to the poi…
There is no sound reason for converting from heating oil and natural gas. Not one. Close examination of the facts bears out that assertion, and you don’t need to be pro-oil to… https://oilandenergyonline.com/articles/all/shaping-customer-perceptions/
There is a lot of potential value in a great corporate reputation. If your company has earned the respect of its customers, you are sitting on a reservoir of goodwill that you can leverage for greater success.
There is a lot of potential value in a great corporate reputation. If your company has performed well enough to earn the respect of its customers, you are sitting on a reservoir… https://oilandenergyonline.com/articles/all/redefine-yourself-your-customers/
It may seem easy to dismiss the ideas of the Green New Deal as over-reach, and continue as we have done before. We do so at our own peril. Climate change legislation is real, and needs to be addressed. Taxation and electrification may not be the answers, …
It may seem easy to dismiss the ideas of the Green New Deal as over-reach, and continue as we have done before. We do so at our own peril. Climate change legislation is real, and… https://oilandenergyonline.com/articles/all/get-ready-rumble/
The Powderhorn Agency and the New England Fuel Institute (NEFI) are collaborating on a new set of protection and warranty programs to help energy marketers forge deeper relationships with their customers.
The Powderhorn Agency and the New England Fuel Institute (NEFI) are collaborating on a new set of protection and warranty programs to help energy marketers forge deeper… https://oilandenergyonline.com/articles/all/own-home/
Primetime television advertising is worlds away from the small-budget marketing campaigns that home comfort companies use to attract new business. While companies in our niche struggle just to be noticed, giant advertisers are creating touchstone images a…
Primetime television advertising is worlds away from the small-budget marketing campaigns that home comfort companies use to attract new business. While companies in our niche… https://oilandenergyonline.com/articles/all/lessons-big-advertisers/
