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Thursday, February 22, 2024

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Email Marketing Musts

Email marketing is key to increasing sales, reducing customer turnover and building better B2C relationships.
Keys to increase sales, reduce customer turnover and build better B2C relationships How’s your inbox? As I write this, mine’s crowded with around a hundred new, unread emails,… https://oilandenergyonline.com/articles/all/email-marketing-musts/

Lessons from the Storm

2018 kicked off with record breaking cold, snow, and wind … and you probably have quite a few tales to tell! While many dealers skated through without a stumble, others found themselves slipping and falling behind.
2018 kicked off with record breaking cold, snow, and wind … and you probably have quite a few tales to tell! While many dealers skated through without a stumble, others found… https://oilandenergyonline.com/articles/all/lessons-storm/

Five Critical Components of a Neo-Traditional Marketing Campaign

Ways a neo-traditional marketing campaign can effectively connect with two popular targets: new and lost customers.
For the September edition of Oil & Energy, I submitted an article titled “Neo-Traditional Marketing: How digital media has helped revitalize print publishing and marketing.”  To… https://oilandenergyonline.com/articles/all/five-critical-components-neo-traditional-marketing-campaign/

ESEA, UNYEA & HVOEC to Consumers: “Upgrade Your Lifestyle”

This past September, the Empire State Energy Association (ESEA), in conjunction with the Hudson Valley Oil & Energy Council (HVOEC) and the Upstate New York Energy Association (UNYEA), launched their new “Upgrade Your Lifestyle” program, promoting energy …
This past September, the Empire State Energy Association (ESEA), in conjunction with the Hudson Valley Oil & Energy Council (HVOEC) and the Upstate New York Energy Association… https://oilandenergyonline.com/articles/all/esea-unyea-hvoec-consumers-upgrade-your-lifestyle/

For the Cause or Just Because?

Cause marketing can be a rewarding effort … or a public relations disaster
Cause marketing can be a rewarding effort … or a public relations disaster A funny thing happened this year in the world of corporate advertising — well, funny if you’re amused… https://oilandenergyonline.com/articles/all/cause-or-just-because/

Neo-Traditional Marketing

How digital media has helped revitalize print publishing and marketing
How digital media has helped revitalize print publishing and marketing Hunt Valley, Maryland-headquartered publishing house Sheridan included in its June 2017 e-newsletter an… https://oilandenergyonline.com/articles/all/neo-traditional-marketing/

Refereeing Your Referral Business

According to Gray, Gray & Gray’s 2017 Energy Industry Survey, published in last month’s Oil & Energy, 39% of our industry’s new business comes from customer referrals. That’s more than any other source, including … yes, digital marketing, which came in se…
According to Gray, Gray & Gray’s 2017 Energy Industry Survey, published in last month’s Oil & Energy, 39% of our industry’s new business comes from customer referrals. That’s more… https://oilandenergyonline.com/articles/all/refereeing-your-referral-business/

Behind the Numbers

Today’s energy marketers have a wealth of valuable data at their fingertips. The question is how does one parse all that info, and what to do with it afterward…
Today’s energy marketers have a wealth of valuable data at their fingertips. The question is how does one parse all that info, and what to do with it afterward… You’ve probably… https://oilandenergyonline.com/articles/all/behind-numbers/

Your Web Presence Can’t Live In the Past

On a constantly evolving internet, adaptability is key to the energy marketer’s relevance … and survival.
On a constantly evolving internet, adaptability is key to the energy marketer’s relevance … and survival. Depending on which scientist you ask, the universe is growing at a… https://oilandenergyonline.com/articles/all/your-web-presence-cant-live-past/

How to Beat the Gas Utilities at their Own Game

Two Words: Grassroots Marketing
Two Words: Grassroots Marketing OK, so maybe this’ll take a bit more than two words, but the point remains: grassroots marketing is simply one of, if not the, most effective… https://oilandenergyonline.com/articles/all/how-beat-gas-utilities-their-own-game/

Defy the Expectations

Many fuel delivery companies are locked in vigorous, competitive struggles for market share, and they need to leverage every advantage available to them.
Many fuel delivery companies are locked in vigorous, competitive struggles for market share, and they need to leverage every advantage available to them. In the realms of retail… https://oilandenergyonline.com/articles/all/defy-expectations/

Maximize the Value of Your Online Presence

For energy marketers and home comfort providers, it’s all about your website. When Yodle surveyed 6,000 consumers in 2015 about what they want from local companies, consumers expressed a surprisingly strong desire for improved websites. In fact, 67 percen…
EDITOR’S NOTE: In the conclusion of our two-part series on search engine marketing via Google, we look at how marketers can use Google Analytics to improve the performance of… https://oilandenergyonline.com/articles/all/maximize-value-your-online-presence/

Better Google AdWords Campaigns in Nine Steps

Google AdWords continues to be one of the most effective tools for connecting with new customers, and some recent changes strengthen the platform and enable companies to advertise with more precision. Many energy marketers and home comfort providers alre…
EDITOR’S  NOTE: This is the first in a two-part series on search marketing via Google. Google AdWords continues to be one of the most effective tools for connecting with new… https://oilandenergyonline.com/articles/all/better-google-adwords-campaigns-nine-steps/

Serving the Next Generation

Homeowners form the core of the customer base at most retail energy companies, and marketers need to anticipate changes in homeowner preferences in order to remain vibrant and profitable. As homes turn over these days, members of the “millennial” generati…
Homeowners form the core of the customer base at most retail energy companies, and marketers need to anticipate changes in homeowner preferences in order to remain vibrant and… https://oilandenergyonline.com/articles/all/serving-next-generation/

Red Fuel, Blue States

If natural gas pipeline opponents succeed in defeating both the Northeast Energy Direct and the Access Northeast natural gas pipeline projects, a new day for heating oil will arrive. Many heating oil companies in New England have been fighting for surv…
If natural gas pipeline opponents succeed in defeating both the Northeast Energy Direct and the Access Northeast natural gas pipeline projects, a new day for heating oil will… https://oilandenergyonline.com/articles/all/red-fuel-blue-states/

In Equipment Sales, It’s All About the Customer

Energy Kinetics’ Jay McCay discusses the sales process When a salesperson has an opportunity to sell any heating system, they need to put the focus on the customer and help them reach a decision based on their own wishes or needs. That is the advice of …
Energy Kinetics’ Jay McCay discusses the sales process  When a salesperson has an opportunity to sell any heating system, they need to put the focus on the customer and help them… https://oilandenergyonline.com/articles/all/equipment-sales-its-all-about-customer/

Optimize Your Equipment Sales Process

Change is a constant in Oilheat, particularly in equipment sales. It used to be that when a homeowner or business owner needed a new boiler or furnace, the only big question they faced was a choice between standard and high-efficiency equipment. Now the c…
Change is a constant in Oilheat, particularly in equipment sales. It used to be that when a homeowner or business owner needed a new boiler or furnace, the only big question they… https://oilandenergyonline.com/articles/all/optimize-your-equipment-sales-process/

Propane Industry Launches $10 Million Consumer Campaign

The Propane Education & Research Council (PERC) recently launched a nationwide multimedia campaign aimed at improving consumer perceptions of propane. The PROUDLY PROPANE Clean American Energy™ campaign features a character called Blue the Dog, “who has l…
The Propane Education & Research Council (PERC) recently launched a nationwide multimedia campaign aimed at improving consumer perceptions of propane. The PROUDLY PROPANE Clean… https://oilandenergyonline.com/articles/all/propane-industry-launches-10-million-consumer-campaign/

10 Ways to Stand Out From the Crowd

Every business needs to connect with customers and prospects to be able to motivate them to buy. In the realms of deliverable fuel and home comfort, customer preferences are evolving rapidly, and it takes tremendous flexibility and agility to anticipate c…
Every business needs to connect with customers and prospects to be able to motivate them to buy. In the realms of deliverable fuel and home comfort, customer preferences are… https://oilandenergyonline.com/articles/all/10-ways-stand-out-crowd/

Grow Your Business Your Way

Marketing and advertising are terms we all know, but what do they really mean to any given energy marketer or home comfort provider? In the second installment of this two-part look at innovative company marketing, the focus is on customization.
Marketing and advertising are terms we all know, but what do they really mean to any given energy marketer or home comfort provider? In the second installment of this two-part… https://oilandenergyonline.com/articles/all/grow-your-business-your-way/

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