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Friday, September 30, 2022

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New World Marketing

What the IRA means for your marketing campaigns
What the IRA means for your marketing campaigns The passage of the Inflation Reduction Act has changed our industry. There is hope in the inclusion of tax credits and rebates for… https://oilandenergyonline.com/articles/all/new-world-marketing/

A New Look at Energy Efficiency

International “experts” are coming around to what our industry has been saying all along
International “experts” are coming around to what our industry has been saying all along There’s been a steady undercurrent to all energy and climate policies lately. Often… https://oilandenergyonline.com/articles/all/new-look-energy-efficiency/

Pricing Pain Remedies

How to tweak existing programs and deliver new solutions for unprecedented fuel prices
How to tweak existing programs and deliver new solutions for unprecedented fuel prices In April we wrote about having the tough pricing conversations with your customers. That… https://oilandenergyonline.com/articles/all/pricing-pain-remedies/

Take a Stand, Turn the Tide

Fighting heating-electrification at the dealer level
Fighting heating-electrification at the dealer level In the movies, one heroic everyman or -woman takes on the big bad villains who threaten their homes. The hero steps up,… https://oilandenergyonline.com/articles/all/take-stand-turn-tide/

Streamlined Sales & Staffing

Companies just like yours are already using these tools to find new customers and employees
Companies just like yours are already using these tools to find new customers and employees Our industry is all about maximizing efficiency for our customers, but too often fuel… https://oilandenergyonline.com/articles/all/streamlined-sales-staffing/

Talking to Customers about Price Spikes

The DOs and DON’Ts of energy crisis communications
The DOs and DON’Ts of energy crisis communications Over the past few months, crude oil prices have spiked to record levels and then dropped to something approaching high normal.… https://oilandenergyonline.com/articles/all/talking-customers-about-price-spikes/

New Customer Education Resources for Heating Fuel Dealers

AEC introduces infographics exposing The Truth Behind “Electrify Everything”
AEC introduces infographics exposing The Truth Behind “Electrify Everything” The American Energy Coalition (AEC) has developed a series of free consumer-facing infographics that… https://oilandenergyonline.com/articles/all/new-customer-education-resources-heating-fuel-dealers/

It’s Time for Renewable Fuels

Taking the lead in the clean energy future
Taking the lead in the clean energy future Writing this, approximately one week into the Russian invasion of Ukraine, and our world – and our industry – is facing grave… https://oilandenergyonline.com/articles/all/its-time-renewable-fuels/

SWOT’s the Plan?

Your Guide to developing long- and short-term business plans
Your Guide to developing long- and short-term business plans While January and February are when other businesses first launch sales campaigns for the new calendar year, most Oil… https://oilandenergyonline.com/articles/all/swots-plan/

Marketing to a New Audience: Potential Employees

How to attract qualified job candidates amid a severe hiring crunch
How to attract qualified job candidates amid a severe hiring crunch The job market is tight. We don’t need to see news reports to know that our clients — our industry — is facing… https://oilandenergyonline.com/articles/all/marketing-new-audience-potential-employees/

Insulate Margins by Building Value

How Bioheat® fuel might help dealers and customers weather increasing energy prices
How Bioheat® fuel might help dealers and customers weather increasing energy prices Are heating fuels the latest commodities to succumb to the pressures of rising inflation… https://oilandenergyonline.com/articles/all/insulate-margins-building-value/

The New Look of Propane

PERC introduces new logo and tagline, “energy for everyone”
PERC introduces new logo and tagline, “energy for everyone” Jackson County, Georgia, 2008: Sheriff Stan Evans — a farmer who was familiar with propane from his experience using… https://oilandenergyonline.com/articles/all/new-look-propane/

It’s Time to Put the Horse and Wagon out to Pasture

Companies still marketing “Oilheat” today need to embrace the product of the future
Companies still marketing “Oilheat” today need to embrace the product of the future A century ago companies delivering coal had to face a seismic market change as homeowners… https://oilandenergyonline.com/articles/all/its-time-put-horse-and-wagon-out-pasture/

Three Steps to Better Fuel Sales

How to make your company easier to deal with than the utilities
How to make your company easier to deal with than the utilities No matter how diversified the average fuel marketer has become, in most cases fuel sales still form the bedrock of… https://oilandenergyonline.com/articles/all/three-steps-better-fuel-sales/

Fight Back Against ‘Big Business’

Reward your customers and add hundreds of thousands of dollars to your bottom line
Reward your customers and add hundreds of thousands of dollars to your bottom line As a thought leader in electronic payment processing for fuel dealers, I have spent the greater… https://oilandenergyonline.com/articles/all/fight-back-against-big-business/

Selling Heating Equipment for a Net-Zero Future

How to convince today’s eco-conscious customers to upgrade, not convert
How to convince today’s eco-conscious customers to upgrade, not convert Energy companies face new challenges when promoting heating system upgrades. Some customers are first… https://oilandenergyonline.com/articles/all/selling-heating-equipment-net-zero-future/

ESG

Three letters that could spell a wake-up call for energy businesses
Three letters that could spell a wake-up call for energy businesses Environmental, Social & Governance, or ESG, is a phrase that entered corporate parlance in recent years in… https://oilandenergyonline.com/articles/all/esg/

Getting to the Core of the Matter

Google updates and core web vitals
Google updates and core web vitals Google updates its search ranking algorithms regularly. While some are considered “core updates” and have wide scale effects, most are minor… https://oilandenergyonline.com/articles/all/getting-core-matter/

Reflect, Refresh, Refocus

Spring cleaning for your whole company
Spring cleaning for your whole company May has traditionally been a month for businesses in the energy industry to pause and take a deep breath. The heating season is over… https://oilandenergyonline.com/articles/all/reflect-refresh-refocus/

Talking Data

Data management and digital deliverables
Data management and digital deliverables You have a wealth of data about your customers, but are you putting it to its best use? As data management is on this month’s editorial… https://oilandenergyonline.com/articles/all/talking-data/

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