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Sunday, January 17, 2021

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Looking Forward to 2021

Opportunities abound for companies that are sensitive to customer needs and concerns
Opportunities abound for companies that are sensitive to customer needs and concerns I am gladly waving goodbye to 2020 in a few weeks, and I think it’s fair to say that most of… https://oilandenergyonline.com/articles/all/looking-forward-2021/

More Trade Shows Go Virtual

Biofuel and HVAC industries among those taking conferences online
When the COVID-19 pandemic swept across the Northeast U.S. this spring, it quickly put a stop to the heating fuel industry’s trade show season. Several organizations postponed… https://oilandenergyonline.com/articles/all/more-trade-shows-go-virtual/

Right Here, Right Now

An industry-coordinated, high-impact marketing campaign is ready to roll
An industry-coordinated, high-impact marketing campaign is ready to roll On September 16, 2019, the heating oil industry announced its commitment to achieve net-zero carbon by… https://oilandenergyonline.com/articles/all/right-here-right-now/

How to Be a Net-Zero Hero

Saving the day with cost-effective clean energy and green marketing
Saving the day with cost-effective clean energy and green marketing For the past several months, Oil & Energy has included articles related to national and worldwide greenhouse… https://oilandenergyonline.com/articles/all/how-be-net-zero-hero/

Text Talk

Making the most of the underused business builder
Making the most of the underused business builder For many years, businesses — and especially fuel services businesses — have shied away from using text messaging to communicate… https://oilandenergyonline.com/articles/all/text-talk/

The Oil Industry’s “Virtual Reality”

Separated by necessity, fuel professionals embrace online business solutions
Separated by necessity, fuel professionals embrace online business solutions Stay-at-home orders. Social distancing. ‘Coronavirus.’ In the future, when reflecting on what 2020… https://oilandenergyonline.com/articles/all/oil-industrys-virtual-reality/

Looking at Our New Normal

How to adjust your marketing strategy as the economy reopens
How to adjust your marketing strategy as the economy reopens For the past couple of months we’ve been looking at ways to manage your business during the COVID-19 crisis. Now, we… https://oilandenergyonline.com/articles/all/looking-our-new-normal/

Service Calls in the Era of Social Distancing

New platform enables techs to enter a customer’s home without leaving the office
New platform enables techs to enter a customer’s home without leaving the office The on-site service you provide is vital to your business. Service calls are not simply a revenue… https://oilandenergyonline.com/articles/all/service-calls-era-social-distancing/

Crisis Communications

Helping customers get through hard times can help businesses do the same
Helping customers get through hard times can help businesses do the same Oil & Energy readers provide a critical service to our nation’s health daily, but even more so during… https://oilandenergyonline.com/articles/all/crisis-communications/

Platform Pitfalls

Iowa Caucus debacle shows danger of taking manpower and industry expertise out of the equation
The Iowa Caucus results were, in every sense of the word, a disaster. But why would we be discussing them in this forum, and what do they have to do with the energy industry… https://oilandenergyonline.com/articles/all/platform-pitfalls/

Lessons from The Brady Bunch

The right marketing strategies can ease your employees and customers through business mergers, acquisitions and other changes.
Successfully blending companies takes communication, teamwork and a touch of humor For the majority of us, our company is our family (or at least a big part of it). That makes… https://oilandenergyonline.com/articles/all/lessons-brady-bunch/

Staying Top of Mind

By the time you see this article we will have already celebrated the Vernal equinox and the start of spring. Heating professionals know that these dates do not symbolize the end of the heating season, but at least we are getting close. While official “hea…
By the time you see this article we will have already celebrated the Vernal equinox and the start of spring. Heating professionals know that these dates do not symbolize the end… https://oilandenergyonline.com/articles/all/staying-top-mind/

Moving Mobile and Going the Extra Mile

Whether your customer base is made up of single-family homes, commercial properties, agribusiness or Oilheat professionals, a robust mobile presence lets them know you go the extra mile to offer the utmost convenience and service.
In an industry that was built on family values and neighborhood service, energy marketers are used to going the extra mile. Whether your customer base is made up of single-family… https://oilandenergyonline.com/articles/all/moving-mobile-and-going-extra-mile/

Control the Narrative

As I sit down to write this article, the Northeast is gearing up for what could be a very severe blizzard. HOS waivers have been issued. A declaration of emergency is in effect. Out my window, I can see our office-building manager salting the sidewalk. Pr…
As I sit down to write this article, the Northeast is gearing up for what could be a very severe blizzard. HOS waivers have been issued. A declaration of emergency is in effect.… https://oilandenergyonline.com/articles/all/control-narrative/

Where Brick-and-Mortar Meets Click-to-Order

Imagine you are the shopkeeper of a local hardware store in the 1980s. (I’d go back further, but I’m afraid that would leave our millennial readers in the dust.) One Saturday afternoon, a guy comes in to pick up some nails — except you know the guy by nam…
Imagine you are the shopkeeper of a local hardware store in the 1980s. (I’d go back further, but I’m afraid that would leave our millennial readers in the dust.) One Saturday… https://oilandenergyonline.com/articles/all/where-brick-and-mortar-meets-click-order/

Lead on Safety

Recent events have once again brought the topic of safety to the forefront for energy marketers. I won’t bother to rehash these events, as I am sure that they will be covered elsewhere in this publication and that most readers can figure out what I’m talk…
Recent events have once again brought the topic of safety to the forefront for energy marketers. I won’t bother to rehash these events, as I am sure that they will be covered… https://oilandenergyonline.com/articles/all/lead-safety/

Personalized Marketing

Some readers might remember way, way back in 2011, PriMedia published “The Oilheat Customer Bunch” calendar, which profiled a different customer-character for each month of the year. For example, there was April’s “Worry Wart” who “calls every time she he…
Some readers might remember way, way back in 2011, PriMedia published “The Oilheat Customer Bunch” calendar, which profiled a different customer-character for each month of the… https://oilandenergyonline.com/articles/all/personalized-marketing/

Three Energy Marketing Trends to Watch this Upcoming Heating Season

Whether this article finds you soaking up much-deserved sun on a beach somewhere, or helping your customers deal with the latest in a string of intense and sustained heat waves, I trust it finds you in the headspace of a home energy provider who’s still e…
Whether this article finds you soaking up much-deserved sun on a beach somewhere, or helping your customers deal with the latest in a string of intense and sustained heat waves, I… https://oilandenergyonline.com/articles/all/three-energy-marketing-trends-watch-upcoming-heating-season/

“It’s time … to embrace that difference”

Amanda Bacon, Director of Sales & Marketing for Atkinson, NH-based Palmer Gas & Oil, was one of three women on the “Fueling Your Digital Growth Through Reviews and Social Media” panel presented Tuesday, May 22 from 9:45 to 11 a.m. at the 2018 Eastern Ener…
Amanda Bacon, Director of Sales & Marketing for Atkinson, NH-based Palmer Gas & Oil, was one of three women on the “Fueling Your Digital Growth Through Reviews and Social Media”… https://oilandenergyonline.com/articles/all/its-time-embrace-difference/

The Return of Retro

Facebook is selling user data. Teslas are killing drivers. Alexa is laughing at us. Well, kind of… While these headlines might be good for clicks, the true story is always more complicated. Facebook does harvest and sell user data, but so do most of th…
Facebook is selling user data. Teslas are killing drivers. Alexa is laughing at us. Well, kind of… While these headlines might be good for clicks, the true story is always more… https://oilandenergyonline.com/articles/all/return-retro/

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