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Wednesday, September 22, 2021

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It’s Time to Put the Horse and Wagon out to Pasture

Companies still marketing “Oilheat” today need to embrace the product of the future
Companies still marketing “Oilheat” today need to embrace the product of the future A century ago companies delivering coal had to face a seismic market change as homeowners… https://oilandenergyonline.com/articles/all/its-time-put-horse-and-wagon-out-pasture/

Three Steps to Better Fuel Sales

How to make your company easier to deal with than the utilities
How to make your company easier to deal with than the utilities No matter how diversified the average fuel marketer has become, in most cases fuel sales still form the bedrock of… https://oilandenergyonline.com/articles/all/three-steps-better-fuel-sales/

Fight Back Against ‘Big Business’

Reward your customers and add hundreds of thousands of dollars to your bottom line
Reward your customers and add hundreds of thousands of dollars to your bottom line As a thought leader in electronic payment processing for fuel dealers, I have spent the greater… https://oilandenergyonline.com/articles/all/fight-back-against-big-business/

Selling Heating Equipment for a Net-Zero Future

How to convince today’s eco-conscious customers to upgrade, not convert
How to convince today’s eco-conscious customers to upgrade, not convert Energy companies face new challenges when promoting heating system upgrades. Some customers are first… https://oilandenergyonline.com/articles/all/selling-heating-equipment-net-zero-future/

ESG

Three letters that could spell a wake-up call for energy businesses
Three letters that could spell a wake-up call for energy businesses Environmental, Social & Governance, or ESG, is a phrase that entered corporate parlance in recent years in… https://oilandenergyonline.com/articles/all/esg/

Getting to the Core of the Matter

Google updates and core web vitals
Google updates and core web vitals Google updates its search ranking algorithms regularly. While some are considered “core updates” and have wide scale effects, most are minor… https://oilandenergyonline.com/articles/all/getting-core-matter/

Reflect, Refresh, Refocus

Spring cleaning for your whole company
Spring cleaning for your whole company May has traditionally been a month for businesses in the energy industry to pause and take a deep breath. The heating season is over… https://oilandenergyonline.com/articles/all/reflect-refresh-refocus/

Talking Data

Data management and digital deliverables
Data management and digital deliverables You have a wealth of data about your customers, but are you putting it to its best use? As data management is on this month’s editorial… https://oilandenergyonline.com/articles/all/talking-data/

On Polar Vortices, Pandemics and Preparation

How heating fuel dealers can handle this “perfect storm” and the next one
How heating fuel dealers can handle this “perfect storm” and the next one Thanks to my handy-dandy crystal ball — and publishing cycles — I find myself writing an article about a… https://oilandenergyonline.com/articles/all/polar-vortices-pandemics-and-preparation/

KumBIOyah

Getting your team behind Bioheat® Fuel
Getting your team behind Bioheat® Fuel There’s little question that Bioheat® fuel is the future for the renewable liquid heating fuels industry. It is the green option that can… https://oilandenergyonline.com/articles/all/kumbioyah/

Looking Forward to 2021

Opportunities abound for companies that are sensitive to customer needs and concerns
Opportunities abound for companies that are sensitive to customer needs and concerns I am gladly waving goodbye to 2020 in a few weeks, and I think it’s fair to say that most of… https://oilandenergyonline.com/articles/all/looking-forward-2021/

More Trade Shows Go Virtual

Biofuel and HVAC industries among those taking conferences online
When the COVID-19 pandemic swept across the Northeast U.S. this spring, it quickly put a stop to the heating fuel industry’s trade show season. Several organizations postponed… https://oilandenergyonline.com/articles/all/more-trade-shows-go-virtual/

Right Here, Right Now

An industry-coordinated, high-impact marketing campaign is ready to roll
An industry-coordinated, high-impact marketing campaign is ready to roll On September 16, 2019, the heating oil industry announced its commitment to achieve net-zero carbon by… https://oilandenergyonline.com/articles/all/right-here-right-now/

How to Be a Net-Zero Hero

Saving the day with cost-effective clean energy and green marketing
Saving the day with cost-effective clean energy and green marketing For the past several months, Oil & Energy has included articles related to national and worldwide greenhouse… https://oilandenergyonline.com/articles/all/how-be-net-zero-hero/

Text Talk

Making the most of the underused business builder
Making the most of the underused business builder For many years, businesses — and especially fuel services businesses — have shied away from using text messaging to communicate… https://oilandenergyonline.com/articles/all/text-talk/

The Oil Industry’s “Virtual Reality”

Separated by necessity, fuel professionals embrace online business solutions
Separated by necessity, fuel professionals embrace online business solutions Stay-at-home orders. Social distancing. ‘Coronavirus.’ In the future, when reflecting on what 2020… https://oilandenergyonline.com/articles/all/oil-industrys-virtual-reality/

Looking at Our New Normal

How to adjust your marketing strategy as the economy reopens
How to adjust your marketing strategy as the economy reopens For the past couple of months we’ve been looking at ways to manage your business during the COVID-19 crisis. Now, we… https://oilandenergyonline.com/articles/all/looking-our-new-normal/

Service Calls in the Era of Social Distancing

New platform enables techs to enter a customer’s home without leaving the office
New platform enables techs to enter a customer’s home without leaving the office The on-site service you provide is vital to your business. Service calls are not simply a revenue… https://oilandenergyonline.com/articles/all/service-calls-era-social-distancing/

Crisis Communications

Helping customers get through hard times can help businesses do the same
Helping customers get through hard times can help businesses do the same Oil & Energy readers provide a critical service to our nation’s health daily, but even more so during… https://oilandenergyonline.com/articles/all/crisis-communications/

Platform Pitfalls

Iowa Caucus debacle shows danger of taking manpower and industry expertise out of the equation
The Iowa Caucus results were, in every sense of the word, a disaster. But why would we be discussing them in this forum, and what do they have to do with the energy industry… https://oilandenergyonline.com/articles/all/platform-pitfalls/

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