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Sunday, April 21, 2024

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Use online GHG calculators to help prove your value to the community
Use online GHG calculators to help prove your value to the community Liquid heating fuel retailers, wholesalers and producers have been helping homeowners and businesses reduce… https://oilandenergyonline.com/articles/all/show-your-work/

Beyond the Gateway

Getting the most of your online payment system
Getting the most of your online payment system A gateway is, by definition, an entry point. In the physical world, as with a fence or wall, you open the gate and walk through.… https://oilandenergyonline.com/articles/all/beyond-gateway/

Fill Your Idea Parking Lot for 2024

Take your “what-if” and “why-don’t-we” ideas out for a spin now and then
Take your “what-if” and “why-don’t-we” ideas out for a spin now and then I recently learned of a brilliant business strategy from a company owner who maintained an “idea parking… https://oilandenergyonline.com/articles/all/fill-your-idea-parking-lot-2024/

Known Knowns and Unknown Unknowns

Preparing for the unexpected creates resilience
Preparing for the unexpected creates resilience Many readers will recall Donald Rumsfeld’s comments in 2002, “There are known knowns. There are things we know we know. We also… https://oilandenergyonline.com/articles/all/known-knowns-and-unknown-unknowns/

Expanding the Definition of Equipment Sales

Customers will stick with companies who offer them more
Customers will stick with companies who offer them more  When you think of equipment sales, you probably think of boilers, furnaces and central air conditioners. After all,… https://oilandenergyonline.com/articles/all/expanding-definition-equipment-sales/

Making a Lasting Impression

Good communication is the key to productive customer relationships
Good communication is the key to productive customer relationships How do you quantify the value of a 30-year relationship with a homeowner? What is the cost of a bad review?… https://oilandenergyonline.com/articles/all/making-lasting-impression/

10 Office Upgrades to Boost Company Efficiency

Automated, digital processes will increase profits and market share
Automated, digital processes will increase profits and market share Chances are, the car you drive gets more miles per gallon than the one you had 20 years ago. Delivery trucks… https://oilandenergyonline.com/articles/all/10-office-upgrades-boost-company-efficiency/

Marketing to the “Messy Middle”

Biofuels as the Future Solution
Biofuels as the Future Solution  We are living in the “messy middle.” This is the spot between the high-emissions fuels of the past and the clean, net-zero solution toward which… https://oilandenergyonline.com/articles/all/marketing-messy-middle/

There is No Off-Season

Spring and summer seasons of growth are nurtured with data
Spring and summer seasons of growth are nurtured with data Historically, the spring and summer were the “off season” for the liquid heating fuels industry. This was the period of… https://oilandenergyonline.com/articles/all/there-no-season/

Chatbots are still … bots!

AI Marketing for Fuel Retailers
AI Marketing for Fuel Retailers Chatbots are the new “big thing,” but are they the right thing for your company’s marketing? When considering utilizing artificial intelligence… https://oilandenergyonline.com/articles/all/chatbots-are-still-bots/

Data, Data Everywhere

Managing, using and optimizing your company’s data
Managing, using and optimizing your company’s data You may think of your business as a liquid heating fuels retailer or wholesaler, an equipment manufacturer, a transport or… https://oilandenergyonline.com/articles/all/data-data-everywhere/

Going Beyond Online Payments

Advanced services to meet the demands of 90% of consumers
Advanced services to meet the demands of 90% of consumers Your business was built on customer service. For generations, that meant having long-term employees, often family… https://oilandenergyonline.com/articles/all/going-beyond-online-payments/

Looking Back on the Year that Was

Lessons learned from a year of challenges
Lessons learned from a year of challenges Around this time last year, it felt like the world was returning to something resembling normal – or at least a new normal. Just as we… https://oilandenergyonline.com/articles/all/looking-back-year-was/

The Top 10 Must-Have Features for Your Website

Better online performance means a better customer experience
Better online performance means a better customer experience We’re now entering — or if you’re up in northern New England, several weeks into — a new heating season. If your… https://oilandenergyonline.com/articles/all/top-10-must-have-features-your-website/

New World Marketing

What the IRA means for your marketing campaigns
What the IRA means for your marketing campaigns The passage of the Inflation Reduction Act has changed our industry. There is hope in the inclusion of tax credits and rebates for… https://oilandenergyonline.com/articles/all/new-world-marketing/

A New Look at Energy Efficiency

International “experts” are coming around to what our industry has been saying all along
International “experts” are coming around to what our industry has been saying all along There’s been a steady undercurrent to all energy and climate policies lately. Often… https://oilandenergyonline.com/articles/all/new-look-energy-efficiency/

Pricing Pain Remedies

How to tweak existing programs and deliver new solutions for unprecedented fuel prices
How to tweak existing programs and deliver new solutions for unprecedented fuel prices In April we wrote about having the tough pricing conversations with your customers. That… https://oilandenergyonline.com/articles/all/pricing-pain-remedies/

Take a Stand, Turn the Tide

Fighting heating-electrification at the dealer level
Fighting heating-electrification at the dealer level In the movies, one heroic everyman or -woman takes on the big bad villains who threaten their homes. The hero steps up,… https://oilandenergyonline.com/articles/all/take-stand-turn-tide/

Streamlined Sales & Staffing

Companies just like yours are already using these tools to find new customers and employees
Companies just like yours are already using these tools to find new customers and employees Our industry is all about maximizing efficiency for our customers, but too often fuel… https://oilandenergyonline.com/articles/all/streamlined-sales-staffing/

Talking to Customers about Price Spikes

The DOs and DON’Ts of energy crisis communications
The DOs and DON’Ts of energy crisis communications Over the past few months, crude oil prices have spiked to record levels and then dropped to something approaching high normal.… https://oilandenergyonline.com/articles/all/talking-customers-about-price-spikes/

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