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Saturday, April 27, 2024

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It’s Time to Put the Horse and Wagon out to Pasture

Companies still marketing “Oilheat” today need to embrace the product of the future
Companies still marketing “Oilheat” today need to embrace the product of the future A century ago companies delivering coal had to face a seismic market change as homeowners… https://oilandenergyonline.com/articles/all/its-time-put-horse-and-wagon-out-pasture/

ESG

Three letters that could spell a wake-up call for energy businesses
Three letters that could spell a wake-up call for energy businesses Environmental, Social & Governance, or ESG, is a phrase that entered corporate parlance in recent years in… https://oilandenergyonline.com/articles/all/esg/

Propane Goes Green

PGANE President & CEO Leslie Anderson on propane’s new environmental message
Heating oil isn’t alone in its efforts to rebrand as an environmentally responsible alternative to electrification. Propane is in the same boat, confronted with similar political… https://oilandenergyonline.com/articles/all/propane-goes-green/

The Best Laid Plans

New customer opinion and loyalty data might mean a change to your marketing strategies for the upcoming heating season
The plan, much as it existed, was to write an article for September discussing marketing through the heating season – what you might be doing, what you should have thought about… https://oilandenergyonline.com/articles/all/best-laid-plans/

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