Take your “what-if” and “why-don’t-we” ideas out for a spin now and then Take your “what-if” and “why-don’t-we” ideas out for a spin now and then I recently learned of a brilliant business strategy from a company owner who maintained an “idea parking… https://oilandenergyonline.com/articles/all/fill-your-idea-parking-lot-2024/
Preparing for the unexpected creates resilience Preparing for the unexpected creates resilience Many readers will recall Donald Rumsfeld’s comments in 2002, “There are known knowns. There are things we know we know. We also… https://oilandenergyonline.com/articles/all/known-knowns-and-unknown-unknowns/
Customers will stick with companies who offer them more Customers will stick with companies who offer them more When you think of equipment sales, you probably think of boilers, furnaces and central air conditioners. After all,… https://oilandenergyonline.com/articles/all/expanding-definition-equipment-sales/
Good communication is the key to productive customer relationships Good communication is the key to productive customer relationships How do you quantify the value of a 30-year relationship with a homeowner? What is the cost of a bad review?… https://oilandenergyonline.com/articles/all/making-lasting-impression/
Automated, digital processes will increase profits and market share Automated, digital processes will increase profits and market share Chances are, the car you drive gets more miles per gallon than the one you had 20 years ago. Delivery trucks… https://oilandenergyonline.com/articles/all/10-office-upgrades-boost-company-efficiency/
Biofuels as the Future Solution Biofuels as the Future Solution We are living in the “messy middle.” This is the spot between the high-emissions fuels of the past and the clean, net-zero solution toward which… https://oilandenergyonline.com/articles/all/marketing-messy-middle/
Spring and summer seasons of growth are nurtured with data Spring and summer seasons of growth are nurtured with data Historically, the spring and summer were the “off season” for the liquid heating fuels industry. This was the period of… https://oilandenergyonline.com/articles/all/there-no-season/
AI Marketing for Fuel Retailers AI Marketing for Fuel Retailers Chatbots are the new “big thing,” but are they the right thing for your company’s marketing? When considering utilizing artificial intelligence… https://oilandenergyonline.com/articles/all/chatbots-are-still-bots/
Managing, using and optimizing your company’s data Managing, using and optimizing your company’s data You may think of your business as a liquid heating fuels retailer or wholesaler, an equipment manufacturer, a transport or… https://oilandenergyonline.com/articles/all/data-data-everywhere/
Advanced services to meet the demands of 90% of consumers Advanced services to meet the demands of 90% of consumers Your business was built on customer service. For generations, that meant having long-term employees, often family… https://oilandenergyonline.com/articles/all/going-beyond-online-payments/
Lessons learned from a year of challenges Lessons learned from a year of challenges Around this time last year, it felt like the world was returning to something resembling normal – or at least a new normal. Just as we… https://oilandenergyonline.com/articles/all/looking-back-year-was/
Better online performance means a better customer experience Better online performance means a better customer experience We’re now entering — or if you’re up in northern New England, several weeks into — a new heating season. If your… https://oilandenergyonline.com/articles/all/top-10-must-have-features-your-website/
What the IRA means for your marketing campaigns What the IRA means for your marketing campaigns The passage of the Inflation Reduction Act has changed our industry. There is hope in the inclusion of tax credits and rebates for… https://oilandenergyonline.com/articles/all/new-world-marketing/
International “experts” are coming around to what our industry has been saying all along International “experts” are coming around to what our industry has been saying all along There’s been a steady undercurrent to all energy and climate policies lately. Often… https://oilandenergyonline.com/articles/all/new-look-energy-efficiency/
How to tweak existing programs and deliver new solutions for unprecedented fuel prices How to tweak existing programs and deliver new solutions for unprecedented fuel prices In April we wrote about having the tough pricing conversations with your customers. That… https://oilandenergyonline.com/articles/all/pricing-pain-remedies/
Fighting heating-electrification at the dealer level Fighting heating-electrification at the dealer level In the movies, one heroic everyman or -woman takes on the big bad villains who threaten their homes. The hero steps up,… https://oilandenergyonline.com/articles/all/take-stand-turn-tide/
Companies just like yours are already using these tools to find new customers and employees Companies just like yours are already using these tools to find new customers and employees Our industry is all about maximizing efficiency for our customers, but too often fuel… https://oilandenergyonline.com/articles/all/streamlined-sales-staffing/
The DOs and DON’Ts of energy crisis communications The DOs and DON’Ts of energy crisis communications Over the past few months, crude oil prices have spiked to record levels and then dropped to something approaching high normal.… https://oilandenergyonline.com/articles/all/talking-customers-about-price-spikes/
AEC introduces infographics exposing The Truth Behind “Electrify Everything” AEC introduces infographics exposing The Truth Behind “Electrify Everything” The American Energy Coalition (AEC) has developed a series of free consumer-facing infographics that… https://oilandenergyonline.com/articles/all/new-customer-education-resources-heating-fuel-dealers/
Taking the lead in the clean energy future Taking the lead in the clean energy future Writing this, approximately one week into the Russian invasion of Ukraine, and our world – and our industry – is facing grave… https://oilandenergyonline.com/articles/all/its-time-renewable-fuels/
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