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Friday, April 26, 2024

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Maximize the Value of Your Online Presence

For energy marketers and home comfort providers, it’s all about your website. When Yodle surveyed 6,000 consumers in 2015 about what they want from local companies, consumers expressed a surprisingly strong desire for improved websites. In fact, 67 percen…
EDITOR’S NOTE: In the conclusion of our two-part series on search engine marketing via Google, we look at how marketers can use Google Analytics to improve the performance of… https://oilandenergyonline.com/articles/all/maximize-value-your-online-presence/

AEC E-Alerts Are Vital Resources for Oilheat Marketers

The American Energy Coalition (AEC) has for over five years published email blasts, known as “e-Alerts”, which highlight news stories of interest to Oilheat marketers and customers. Topics cover a wide range of subjects from natural gas pipeline safety, t…
The American Energy Coalition (AEC) has for over five years published email blasts, known as “e-Alerts”, which highlight news stories of interest to Oilheat marketers and… https://oilandenergyonline.com/articles/all/aec-e-alerts-are-vital-resources-oilheat-marketers/

Red Fuel, Blue States

If natural gas pipeline opponents succeed in defeating both the Northeast Energy Direct and the Access Northeast natural gas pipeline projects, a new day for heating oil will arrive. Many heating oil companies in New England have been fighting for surv…
If natural gas pipeline opponents succeed in defeating both the Northeast Energy Direct and the Access Northeast natural gas pipeline projects, a new day for heating oil will… https://oilandenergyonline.com/articles/all/red-fuel-blue-states/

Leverage Current Technology to Improve Productivity

Energy marketers that are not using technology to their maximum advantage often have low productivity. Here is a quick look at factors that contribute to poor productivity. Managers who learn to identify and address these issues are moving closer to solvi…
EDITOR’S NOTE: This post is sponsored by Cargas Energy, which also sponsors Propane Intel. This is the second of two posts on the topic Productivity Redefined. Energy… https://oilandenergyonline.com/articles/all/leverage-current-technology-improve-productivity/

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