“Business intelligence” sounds like James Bond style, cloak-and-dagger corporate spying. The reality is a little more mundane, although no less thrilling if you are responsible for running a profitable fuel oil or propane business.
“Business intelligence” sounds like James Bond style, cloak-and-dagger corporate spying. The reality is a little more mundane, although no less thrilling if you are responsible… https://oilandenergyonline.com/articles/all/business-intelligence-your-fingertips/
Some readers might remember way, way back in 2011, PriMedia published “The Oilheat Customer Bunch” calendar, which profiled a different customer-character for each month of the year. For example, there was April’s “Worry Wart” who “calls every time she he…
Some readers might remember way, way back in 2011, PriMedia published “The Oilheat Customer Bunch” calendar, which profiled a different customer-character for each month of the… https://oilandenergyonline.com/articles/all/personalized-marketing/
Exploring some of the most common mistakes and misconceptions surrounding BI
So you’ve decided to step into the great unknown that is BI software … what now? What exactly are you going to get out of this thing? How hands-on do you have to be with it? Do …
Exploring some of the most common mistakes and misconceptions surrounding BI
So you’ve decided to step into the great unknown that is BI software … what now? What exactly are you… https://oilandenergyonline.com/articles/all/not-so-brite-ideas/
Energy industry insights and experiences inform ADD Systems’ business intelligence platform
When first presented with the concept, business intelligence, or BI for short, might seem a tough sell for some — and understandably so. The notion that a piece o…
Energy industry insights and experiences inform ADD Systems’ business intelligence platform
When first presented with the concept, business intelligence, or BI for short, might… https://oilandenergyonline.com/articles/all/bi-behind-bi/
