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Marketing and advertising are terms we all know, but what do they really mean to any given energy marketer or home comfort provider? In the second installment of this two-part look at innovative company marketing, the focus is on customization.
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If you have salaried employees who are considered exempt from earning overtime pay, you need to know the rules are about to change.
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When a home comfort company excels at captivating and motivating buyers, it can grow its customer base, expand margins, and make money like never before.
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Keeping a service team staffed with skilled technicians is a daunting challenge for some Oilheat companies. Many top technicians are nearing retirement age, and the ambitious, young technical minds that could replace them often gravitate to other industri
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Most of my clients have made money in the retail heating oil business over the last 12-plus months, and it’s no surprise. Two years of low product prices with plentiful supply, a “once in 100 years” winter last year that carried cold temperatures we
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Energy marketers need to store and move a lot of data in electronic formats to meet today’s customer service expectations and operate their businesses efficiently.
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