February 2014

Google Learns to Listen

Google is taking Internet search in a new direction that is changing the way marketers connect with prospects via the Google search engine.

To Sell IAQ Effectively, Make a Business Plan

Home comfort contractors who want to succeed at selling indoor air quality (IAQ) services need to have a business plan that enables them to diagnose air quality problems and install solutions that address the problems they diagnose.

State of Defense: Oilheat Dealers Work Together to Resist the Threat of Government-Sponsored Natural Gas Expansion

Officials in Connecticut, Massachusetts and New York are pursuing natural gas expansion.

NEFI and MEMA Announce Private Association Health Insurance and Employee Benefits Marketplace

The New England Fuel Institute (NEFI) is pleased to announce that it has contracted with national employee benefit consulting firm gbac, inc. of North Haven, Conn., to launch a private health insurance and employee benefits marketplace for its members in

Holding Onto a Margin Spike

Price volatility is typically regarded as a problem for heating oil retailers. When futures prices rise 7 cents in one day and there are two rack prices in that day, that’s a problem. When prices go up 12 cents in three days, that’s a problem. When pr

Test for Leaks When Propane Service Is Interrupted

It is a well-known and accepted practice to perform a leak test on all new propane installations. However, to ensure the continued safety of existing propane installations, the importance of performing a leak test during all interruptions of service canno

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In this issue...

Google Learns to Listen

To Sell IAQ Effectively, Make a Business Plan

State of Defense: Oilheat Dealers Work Together to Resist the Threat of Government-Sponsored Natural Gas Expansion

NEFI and MEMA Announce Private Association Health Insurance and Employee Benefits Marketplace

Holding Onto a Margin Spike

Test for Leaks When Propane Service Is Interrupted