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The ABCs of Lead Tracking for Better Customer Relationships

Congratulations! You’ve gotten a new business lead. Maybe it is from the new owner of one of your long-term homes responding to your “welcome to the neighborhood” postcard. Maybe it is someone who found you via a Google search, an ad on Instagram, o

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Lucky 13: Why Your Website Needs a Self-Service Portal

Customer convenience is only the start.

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On Personas, Profiles and Personalities

Identifying your ideal customer

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Goldilocks Marketing

Use your platform intelligence to get messaging that’s ‘just right’ at the ‘just right time’ to customers who are ‘just right’

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NORA Update: Marketing Low Carbon Fuels and Services

Michael Devine, President of NORA, opened the NORA Update session at the Visions Conference with an intriguing question: “Are you marketing high carbon fuels and services, or low carbon fuels and services?”

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Energizing Technicians and Steering Drivers to Your Doorstep

Good help isn’t hard to find. You just need to know where to look.

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