Where Do You Stand?
Do you know what your real margin is on each gallon you sell, so you can adjust pricing properly, especially as the winter progresses? Can you tell how much higher your retention rate is if a customer is on budget, price programs, service plans or auto pay? Do you know which advertising tactics are yielding the best ROI? Are you able to track your gross profit on service jobs, to understand why you are making or losing money? Most important, can you easily drill down into this so you can draw accurate conclusions, and take smart steps to improve things.
That’s what smart companies are doing these days. Not because they necessarily want to, but because in today’s world, it’s what needs to happen.
The good news is that most of this information is actually logged in your back office system (ADD, Cargas, Blue Cow, AWE, Taurus, etc.) The challenge is getting it out easily and quickly (see the service plan example above.) These systems were designed to keep track of transactions, billing etc. They weren’t designed to turn your numbers into true business intelligence.
Building a BRITE Future
That’s where programs like BRITE come in. BRITE takes the information in your back office system and puts it into visual dashboards and tables that make it much easier to manage your business.
It was designed to give fuel dealers of all sizes the business intelligence they need to succeed in an increasingly hostile environment. It makes it easy to see what’s really happening in service, sales, customer retention, margin and deliveries. Today. Not after your month’s end, or after the season. What used to take days now takes minutes – without running a single report. Because you can’t afford to wait that long anymore.
Whether you use something like BRITE, or try to create these reports on your own, it’s time to unlock the power of your numbers. If you’d like to run anything by me, contact me at 877-686-3489, or go to
www.briteinfo.com. Make your numbers count.