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Saturday, November 28, 2020

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Text Talk

Making the most of the underused business builder
Making the most of the underused business builder For many years, businesses — and especially fuel services businesses — have shied away from using text messaging to communicate… https://oilandenergyonline.com/articles/all/text-talk/

Looking at Our New Normal

How to adjust your marketing strategy as the economy reopens
How to adjust your marketing strategy as the economy reopens For the past couple of months we’ve been looking at ways to manage your business during the COVID-19 crisis. Now, we… https://oilandenergyonline.com/articles/all/looking-our-new-normal/

Crisis Communications

Helping customers get through hard times can help businesses do the same
Helping customers get through hard times can help businesses do the same Oil & Energy readers provide a critical service to our nation’s health daily, but even more so during… https://oilandenergyonline.com/articles/all/crisis-communications/

Platform Pitfalls

Iowa Caucus debacle shows danger of taking manpower and industry expertise out of the equation
The Iowa Caucus results were, in every sense of the word, a disaster. But why would we be discussing them in this forum, and what do they have to do with the energy industry… https://oilandenergyonline.com/articles/all/platform-pitfalls/

Staying Top of Mind

By the time you see this article we will have already celebrated the Vernal equinox and the start of spring. Heating professionals know that these dates do not symbolize the end of the heating season, but at least we are getting close. While official “hea…
By the time you see this article we will have already celebrated the Vernal equinox and the start of spring. Heating professionals know that these dates do not symbolize the end… https://oilandenergyonline.com/articles/all/staying-top-mind/

Three Energy Marketing Trends to Watch this Upcoming Heating Season

Whether this article finds you soaking up much-deserved sun on a beach somewhere, or helping your customers deal with the latest in a string of intense and sustained heat waves, I trust it finds you in the headspace of a home energy provider who’s still e…
Whether this article finds you soaking up much-deserved sun on a beach somewhere, or helping your customers deal with the latest in a string of intense and sustained heat waves, I… https://oilandenergyonline.com/articles/all/three-energy-marketing-trends-watch-upcoming-heating-season/

Gilding the Lily

Adding diversified services to dress up your brand
https://oilandenergyonline.com/articles/all/gilding-lily/

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