Monday, September 16, 2019

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Better Google AdWords Campaigns in Nine Steps

Google AdWords continues to be one of the most effective tools for connecting with new customers, and some recent changes strengthen the platform and enable companies to advertise with more precision. Many energy marketers and home comfort providers alre…
EDITOR’S  NOTE: This is the first in a two-part series on search marketing via Google. Google AdWords continues to be one of the most effective tools for connecting with new… http://oilandenergyonline.com/articles/all/better-google-adwords-campaigns-nine-steps/

Red Fuel, Blue States

If natural gas pipeline opponents succeed in defeating both the Northeast Energy Direct and the Access Northeast natural gas pipeline projects, a new day for heating oil will arrive. Many heating oil companies in New England have been fighting for surv…
http://oilandenergyonline.com/articles/all/red-fuel-blue-states/

Optimize Your Equipment Sales Process

Change is a constant in Oilheat, particularly in equipment sales. It used to be that when a homeowner or business owner needed a new boiler or furnace, the only big question they faced was a choice between standard and high-efficiency equipment. Now the c…
http://oilandenergyonline.com/articles/all/optimize-your-equipment-sales-process/

10 Ways to Stand Out From the Crowd

Every business needs to connect with customers and prospects to be able to motivate them to buy. In the realms of deliverable fuel and home comfort, customer preferences are evolving rapidly, and it takes tremendous flexibility and agility to anticipate c…
http://oilandenergyonline.com/articles/all/10-ways-stand-out-crowd/

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