Monday, November 18, 2019

Sales & Marketing


After the Summit: One Message, Many Voices

Posted on October 22, 2019

The resolution passed at the Northeast Industry Summit during the HEAT Show…


Propane Goes Green

Posted on October 22, 2019

PGANE President & CEO Leslie Anderson on propane’s new environmental messag…


How Green Is Your Marketing?

Posted on July 19, 2019

Marketing biofuels for your business and our future


Lessons from The Brady Bunch

Posted on June 20, 2019

For the majority of us, our company is our family (or at least a big part o…


Staying Top of Mind

Posted on April 11, 2019

By the time you see this article we will have already celebrated the Vernal…


Moving Mobile and Going the Extra Mile

Posted on March 14, 2019

In an industry that was built on family values and neighborhood service, en…


Control the Narrative

Posted on February 19, 2019

As I sit down to write this article, the Northeast is gearing up for what c…


Where Brick-and-Mortar Meets Click-to-Order

Posted on December 18, 2018

Imagine you are the shopkeeper of a local hardware store in the 1980s. (I’d…


Lead on Safety

Posted on October 24, 2018

Recent events have once again brought the topic of safety to the forefront …


Personalized Marketing

Posted on September 21, 2018

Some readers might remember way, way back in 2011, PriMedia published “The …


Three Energy Marketing Trends to Watch this Upcoming Heating Season

Posted on August 21, 2018

Whether this article finds you soaking up much-deserved sun on a beach some…


“It’s time … to embrace that difference”

Posted on July 19, 2018

Amanda Bacon, Director of Sales & Marketing for Atkinson, NH-based Palmer G…


The Return of Retro

Posted on June 21, 2018

Facebook is selling user data. Teslas are killing drivers. Alexa is laughin…


Super-Powered Service & Sales Teams

Posted on May 16, 2018

Two of the articles I’ve submitted to Oil & Energy for 2018 dealt with the …


Flaunt Your Flexibility

Posted on April 20, 2018

A new wave of budget plan and price protection enrollment is within reach


Email Marketing Musts

Posted on March 15, 2018

How’s your inbox? As I write this, mine’s crowded with around a hundred new…


Lessons from the Storm

Posted on February 13, 2018

2018 kicked off with record breaking cold, snow, and wind … and you probabl…


Five Critical Components of a Neo-Traditional Marketing Campaign

Posted on December 11, 2017

For the September edition of Oil & Energy, I submitted an article titled “N…


ESEA, UNYEA & HVOEC to Consumers: “Upgrade Your Lifestyle”

Posted on October 23, 2017

This past September, the Empire State Energy Association (ESEA), in conjunc…


For the Cause or Just Because?

Posted on October 23, 2017

Cause marketing can be a rewarding effort … or a public relations disaster


Neo-Traditional Marketing

Posted on September 12, 2017

How digital media has helped revitalize print publishing and marketing


Refereeing Your Referral Business

Posted on August 15, 2017

According to Gray, Gray & Gray’s 2017 Energy Industry Survey, published in …


Behind the Numbers

Posted on July 14, 2017

Today’s energy marketers have a wealth of valuable data at their fingertips…


Your Web Presence Can’t Live In the Past

Posted on June 7, 2017

On a constantly evolving internet, adaptability is key to the energy market…


How to Beat the Gas Utilities at their Own Game

Posted on May 9, 2017

Two Words: Grassroots Marketing


Defy the Expectations

Posted on April 18, 2017

Many fuel delivery companies are locked in vigorous, competitive struggles …


Maximize the Value of Your Online Presence

Posted on March 9, 2017

For energy marketers and home comfort providers, it’s all about your websit…


Better Google AdWords Campaigns in Nine Steps

Posted on February 7, 2017

Google AdWords continues to be one of the most effective tools for connecti…


Serving the Next Generation

Posted on November 28, 2016

Homeowners form the core of the customer base at most retail energy compani…


Red Fuel, Blue States

Posted on October 17, 2016

If natural gas pipeline opponents succeed in defeating both the Northeast E…


In Equipment Sales, It’s All About the Customer

Posted on October 6, 2016

Energy Kinetics’ Jay McCay discusses the sales process When a salesperson…


Optimize Your Equipment Sales Process

Posted on September 20, 2016

Change is a constant in Oilheat, particularly in equipment sales. It used t…


Propane Industry Launches $10 Million Consumer Campaign

Posted on August 15, 2016

The Propane Education & Research Council (PERC) recently launched a nationw…


10 Ways to Stand Out From the Crowd

Posted on August 15, 2016

Every business needs to connect with customers and prospects to be able to …


Grow Your Business Your Way

Posted on July 15, 2016

Marketing and advertising are terms we all know, but what do they really me…


VISIONS Conference Brings Marketers Together

Posted on July 15, 2016

NEFI Visions 2016 drew hundreds of energy marketers to the DCU Center in Wo…


Heart & Mind

Posted on June 10, 2016

When a home comfort company excels at captivating and motivating buyers, it…


With This Message, We Can Win

Posted on May 10, 2016

It’s time for Oilheat to make some noise. The tables have turned dramati…


Take Control of Sales and Marketing

Posted on April 12, 2016

Each new year seems to bring a new set of daunting challenges, and it’s imp…


Customers Crave a Great Online Experience

Posted on March 10, 2016

Technology is delivering essential tools for energy marketers to improve co…


The Power of Newsletters

Posted on February 11, 2016

With all the buzz in the air these days about social media and driving webs…


Local Business Marketing Advice

Posted on January 7, 2016

A new year is upon us, and it’s a good time to take a few minutes to think …


Use Online Reviews and Testimonials to Your Advantage

Posted on December 10, 2015

Can customers and prospects in your local market differentiate between your…


How to Generate Business With Social Media

Posted on November 6, 2015

Facebook and other social media services can provide great support to energ…


Shaping Customer Perceptions

Posted on November 6, 2015

There is no sound reason for converting from heating oil and natural gas. N…


Redefine Yourself to Your Customers

Posted on October 20, 2015

There is a lot of potential value in a great corporate reputation. If your …


Recruiting New Customers and Clients Online

Posted on September 14, 2015

You don’t choose your customers—they choose you. But you can do plenty to i…


Content Marketing for Local Business

Posted on August 6, 2015

Share what you know to attract new customers


NORA Plans Digital Outreach

Posted on July 6, 2015

Campaign will draw on unused funds


Should Local Businesses Advertise on Facebook?

Posted on July 6, 2015

While imperfect, Facebook and other services remains vital


Does Your Local Business Need a Responsive Website Design?

Posted on June 1, 2015

Responding to Google’s new plan for mobile search


Get Ready to Rumble

Posted on May 9, 2015

It may seem easy to dismiss the ideas of the Green New Deal as over-reach, …


Capitalize on Improved Supply and Pricing

Posted on May 7, 2015

Tips on marketing price protection contracts


Optimizing a Website for New Customers

Posted on April 17, 2015

Make it easy for prospects to embrace you.


Identify Opportunities, and Seize Them

Posted on March 6, 2015

Plan your strategy and market accordingly


Pricing Specialists Embrace Online Environment

Posted on February 6, 2015

Contractors create work orders with CoolFront app


Smart Thermostats and Smart Homes

Posted on January 20, 2015

New opportunities in connectivity and whole-home contracting


Google Algorithms and Local Search

Posted on December 31, 2014

Search giant makes changes to help consumers find local businesses


Price Parity Could Come Sooner Than Expected

Posted on December 12, 2014

Save customers from an expensive mistake


Own the Home

Posted on October 31, 2014

The Powderhorn Agency and the New England Fuel Institute (NEFI) are collabo…


Lessons From the Big Advertisers

Posted on October 31, 2014

Primetime television advertising is worlds away from the small-budget marke…


Social Media Offers Opportunities

Posted on October 8, 2014

So how do you feel about marketing your company on social media? Do you lov…


Attract, Engage, Convert

Posted on October 8, 2014

In the quest to attract new customers for fuel delivery and home comfort se…


Retention Is the Key to Profitability

Posted on September 5, 2014

A steady flow of new customers is essential for success, but it’s the curre…


Help Customers Choose Wisely

Posted on July 24, 2014

Raising doubts about ROI on fuel conversion is the key


Be Systematic in Pursuit of New Customers

Posted on June 19, 2014

As homeowners change their energy consumption habits, marketers face pressu…


Eight Marketing Essentials for Diversification

Posted on May 30, 2014

When a heating company adds services and products, new opportunities open u…


The Essentials of Marketing

Posted on May 9, 2014

Cover all the basics to maximize new leads


Will Price Protection Resurge in 2014

Posted on April 9, 2014

The intense winter of 2013-14 has set the stage for a revival of price prot…


Feed the Giant

Posted on March 7, 2014

Take advantage of Google+ publishing to improve your company’s search perfo…


Google Learns to Listen

Posted on March 3, 2014

Google is taking Internet search in a new direction that is changing the wa…


Influence Your Customers

Posted on February 27, 2014

A Flexible Rewards Program Can Support Company Goals Year-Round


Revamp Your Receivables

Posted on December 13, 2013

AROUND FOUR YEARS AGO, SOS XTREME Comfort, of Tuxedo Park, N.Y., decided to…


New SMS Requirements Are Just Common Sense

Posted on December 11, 2013

THE FEDERAL COMMUNICATIONS COMMISSION’S (FCC’s) new rules on business-to- c…


10 Ways to Generate More Business This Winter

Posted on November 1, 2013

The heating season is upon us, but there us still time to tackle some last-…


Associations Convene for First Southern New England Energy Conference

Posted on November 1, 2013

Marketers from Connecticut, Rhode Island and Massachusetts convened recentl…


Mass. Marketers Confront State’s Pro-Gas Initiative

Posted on November 1, 2013

Like their colleagues in Connecticut and New York State, Massachusetts Oilh…


What is ‘Goodwill’ and How Can I Get Some?

Posted on November 1, 2013

One of the most important factors in making an oilheat or propane business …



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