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Better Google AdWords Campaigns in Nine Steps

Google AdWords continues to be one of the most effective tools for connecting with new customers, and some recent changes strengthen the platform and enable companies to advertise with more precision. Many energy marketers and home comfort providers alre…
EDITOR’S  NOTE: This is the first in a two-part series on search marketing via Google. Google AdWords continues to be one of the most effective tools for connecting with new… http://oilandenergyonline.com/articles/all/better-google-adwords-campaigns-nine-steps/

VISIONS Conference Brings Marketers Together

NEFI Visions 2016 drew hundreds of energy marketers to the DCU Center in Worcester, MA, for two interesting days of education and networking. Hosted by New England Fuel Institute, the event received the support of many sponsors, including the Diamond S…
NEFI Visions 2016 drew hundreds of energy marketers to the DCU Center in Worcester, MA, for two interesting days of education and networking. Hosted by New England Fuel… http://oilandenergyonline.com/articles/all/visions-conference-brings-marketers-together/

With This Message, We Can Win

It’s time for Oilheat to make some noise. The tables have turned dramatically in the Oilheat vs. natural gas debate, and last month’s news that Kinder Morgan is walking away from the Northeast Energy Direct natural gas pipeline only strengthens Oilheat…
It’s time for Oilheat to make some noise. The tables have turned dramatically in the Oilheat vs. natural gas debate, and last month’s news that Kinder Morgan is walking away… http://oilandenergyonline.com/articles/all/message-we-can-win/

“It’s time … to embrace that difference”

Amanda Bacon, Director of Sales & Marketing for Atkinson, NH-based Palmer Gas & Oil, was one of three women on the “Fueling Your Digital Growth Through Reviews and Social Media” panel presented Tuesday, May 22 from 9:45 to 11 a.m. at the 2018 Eastern Ener…
http://oilandenergyonline.com/articles/all/its-time-embrace-difference/

How to Generate Business With Social Media

Facebook and other social media services can provide great support to energy marketers as they try to reach new customers and strengthen relationships. That is the message delivered by PriMedia Inc.’s Jenna Beneski during a presentation at the recent Sout…
http://oilandenergyonline.com/articles/all/how-generate-business-social-media/

Lessons From the Big Advertisers

Primetime television advertising is worlds away from the small-budget marketing campaigns that home comfort companies use to attract new business. While companies in our niche struggle just to be noticed, giant advertisers are creating touchstone images a…
http://oilandenergyonline.com/articles/all/lessons-big-advertisers/

Associations Convene for First Southern New England Energy Conference

Marketers from Connecticut, Rhode Island and Massachusetts convened recently for the first Southern New England Energy Conference. Held at the Mohegan Sun hotel and casino in Uncasville, Conn., the two-day event was a joint production of the Connecticut …
http://oilandenergyonline.com/articles/all/associations-convene-first-southern-new-england-energy-conference/

For the Cause or Just Because?

Cause marketing can be a rewarding effort … or a public relations disaster
http://oilandenergyonline.com/articles/all/cause-or-just-because/

Grow Your Business Your Way

Marketing and advertising are terms we all know, but what do they really mean to any given energy marketer or home comfort provider? In the second installment of this two-part look at innovative company marketing, the focus is on customization.
http://oilandenergyonline.com/articles/all/grow-your-business-your-way/

Will Price Protection Resurge in 2014

The intense winter of 2013-14 has set the stage for a revival of price protection programs. The industry may have mixed feelings about fixed-price and capped-price programs, but they could be an excellent draw in 2014 for companies who execute them well.
http://oilandenergyonline.com/articles/all/will-price-protection-resurge-2014/

Personalized Marketing

Some readers might remember way, way back in 2011, PriMedia published “The Oilheat Customer Bunch” calendar, which profiled a different customer-character for each month of the year. For example, there was April’s “Worry Wart” who “calls every time she he…
http://oilandenergyonline.com/articles/all/personalized-marketing/

Defy the Expectations

Many fuel delivery companies are locked in vigorous, competitive struggles for market share, and they need to leverage every advantage available to them. In the realms of retail heating oil and propane delivery, companies can gain an edge by projecting a …
http://oilandenergyonline.com/articles/all/defy-expectations/

Use Online Reviews and Testimonials to Your Advantage

Can customers and prospects in your local market differentiate between your company and its competitors?
http://oilandenergyonline.com/articles/all/use-online-reviews-and-testimonials-your-advantage/

Attract, Engage, Convert

In the quest to attract new customers for fuel delivery and home comfort services, an effective website is an invaluable tool. When a site delivers what prospective customers are looking for and simplifies conversion, the company is at its best in adding …
http://oilandenergyonline.com/articles/all/attract-engage-convert/

What is ‘Goodwill’ and How Can I Get Some?

One of the most important factors in making an oilheat or propane business more valuable is “goodwill.” While you can easily tally up the value of your delivery trucks, parts and product inventory, equipment and real estate, these assets can all be dwarfe…
http://oilandenergyonline.com/articles/all/what-goodwill-and-how-can-i-get-some/

Lessons from the Storm

2018 kicked off with record breaking cold, snow, and wind … and you probably have quite a few tales to tell! While many dealers skated through without a stumble, others found themselves slipping and falling behind.
http://oilandenergyonline.com/articles/all/lessons-storm/

10 Ways to Stand Out From the Crowd

Every business needs to connect with customers and prospects to be able to motivate them to buy. In the realms of deliverable fuel and home comfort, customer preferences are evolving rapidly, and it takes tremendous flexibility and agility to anticipate c…
http://oilandenergyonline.com/articles/all/10-ways-stand-out-crowd/

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