Wednesday, November 20, 2019

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After the Summit: One Message, Many Voices

The resolution passed at the Northeast Industry Summit during the HEAT Show was nothing less than historic.
We are witnessing history, and we are rewriting our futures. The resolution passed at the Northeast Industry Summit during the HEAT Show was nothing less than historic. What… http://oilandenergyonline.com/articles/all/after-summit-one-message-many-voices/

Propane Goes Green

PGANE President & CEO Leslie Anderson on propane’s new environmental message
Heating oil isn’t alone in its efforts to rebrand as an environmentally responsible alternative to electrification. Propane is in the same boat, confronted with similar political… http://oilandenergyonline.com/articles/all/propane-goes-green/

How Green Is Your Marketing?

Marketing biofuels for your business and our future
In the May issue, we talked about the challenges our industry is facing with the cultural and legislative shifts toward electric heat as the solution to climate change. That… http://oilandenergyonline.com/articles/all/how-green-your-marketing/

Lessons from The Brady Bunch

For the majority of us, our company is our family (or at least a big part of it). That makes sense, because so much of our time, attention and finances are expended during the 10-12-14 (or more) hours a day spent building the business. When it comes time …
Successfully blending companies takes communication, teamwork and a touch of humor For the majority of us, our company is our family (or at least a big part of it). That makes… http://oilandenergyonline.com/articles/all/lessons-brady-bunch/

Staying Top of Mind

By the time you see this article we will have already celebrated the Vernal equinox and the start of spring. Heating professionals know that these dates do not symbolize the end of the heating season, but at least we are getting close. While official “hea…
By the time you see this article we will have already celebrated the Vernal equinox and the start of spring. Heating professionals know that these dates do not symbolize the end… http://oilandenergyonline.com/articles/all/staying-top-mind/

Moving Mobile and Going the Extra Mile

In an industry that was built on family values and neighborhood service, energy marketers are used to going the extra mile. Whether your customer base is made up of single-family homes, commercial properties, agribusiness or Oilheat professionals, a robus…
In an industry that was built on family values and neighborhood service, energy marketers are used to going the extra mile. Whether your customer base is made up of single-family… http://oilandenergyonline.com/articles/all/moving-mobile-and-going-extra-mile/

Control the Narrative

As I sit down to write this article, the Northeast is gearing up for what could be a very severe blizzard. HOS waivers have been issued. A declaration of emergency is in effect. Out my window, I can see our office-building manager salting the sidewalk. Pr…
As I sit down to write this article, the Northeast is gearing up for what could be a very severe blizzard. HOS waivers have been issued. A declaration of emergency is in effect.… http://oilandenergyonline.com/articles/all/control-narrative/

Where Brick-and-Mortar Meets Click-to-Order

Imagine you are the shopkeeper of a local hardware store in the 1980s. (I’d go back further, but I’m afraid that would leave our millennial readers in the dust.) One Saturday afternoon, a guy comes in to pick up some nails — except you know the guy by nam…
Imagine you are the shopkeeper of a local hardware store in the 1980s. (I’d go back further, but I’m afraid that would leave our millennial readers in the dust.) One Saturday… http://oilandenergyonline.com/articles/all/where-brick-and-mortar-meets-click-order/

Lead on Safety

Recent events have once again brought the topic of safety to the forefront for energy marketers. I won’t bother to rehash these events, as I am sure that they will be covered elsewhere in this publication and that most readers can figure out what I’m talk…
Recent events have once again brought the topic of safety to the forefront for energy marketers. I won’t bother to rehash these events, as I am sure that they will be covered… http://oilandenergyonline.com/articles/all/lead-safety/

Personalized Marketing

Some readers might remember way, way back in 2011, PriMedia published “The Oilheat Customer Bunch” calendar, which profiled a different customer-character for each month of the year. For example, there was April’s “Worry Wart” who “calls every time she he…
Some readers might remember way, way back in 2011, PriMedia published “The Oilheat Customer Bunch” calendar, which profiled a different customer-character for each month of the… http://oilandenergyonline.com/articles/all/personalized-marketing/

Three Energy Marketing Trends to Watch this Upcoming Heating Season

Whether this article finds you soaking up much-deserved sun on a beach somewhere, or helping your customers deal with the latest in a string of intense and sustained heat waves, I trust it finds you in the headspace of a home energy provider who’s still e…
Whether this article finds you soaking up much-deserved sun on a beach somewhere, or helping your customers deal with the latest in a string of intense and sustained heat waves, I… http://oilandenergyonline.com/articles/all/three-energy-marketing-trends-watch-upcoming-heating-season/

“It’s time … to embrace that difference”

Amanda Bacon, Director of Sales & Marketing for Atkinson, NH-based Palmer Gas & Oil, was one of three women on the “Fueling Your Digital Growth Through Reviews and Social Media” panel presented Tuesday, May 22 from 9:45 to 11 a.m. at the 2018 Eastern Ener…
Amanda Bacon, Director of Sales & Marketing for Atkinson, NH-based Palmer Gas & Oil, was one of three women on the “Fueling Your Digital Growth Through Reviews and Social Media”… http://oilandenergyonline.com/articles/all/its-time-embrace-difference/

The Return of Retro

Facebook is selling user data. Teslas are killing drivers. Alexa is laughing at us. Well, kind of… While these headlines might be good for clicks, the true story is always more complicated. Facebook does harvest and sell user data, but so do most of th…
Facebook is selling user data. Teslas are killing drivers. Alexa is laughing at us. Well, kind of… While these headlines might be good for clicks, the true story is always more… http://oilandenergyonline.com/articles/all/return-retro/

Super-Powered Service & Sales Teams

Two of the articles I’ve submitted to Oil & Energy for 2018 dealt with the energy industry’s response to this past winter. The first, January/February’s “Lessons from the Storm,” discussed fuel dealers’ immediate response — how to manage customer communic…
Two of the articles I’ve submitted to Oil & Energy for 2018 dealt with the energy industry’s response to this past winter. The first, January/February’s “Lessons from the… http://oilandenergyonline.com/articles/all/super-powered-service-sales-teams/

Flaunt Your Flexibility

A new wave of budget plan and price protection enrollment is within reach
A new wave of budget plan and price protection enrollment is within reach If you offer budget and price protection plans, expect customer interest in these programs to increase… http://oilandenergyonline.com/articles/all/flaunt-your-flexibility/

Email Marketing Musts

How’s your inbox? As I write this, mine’s crowded with around a hundred new, unread emails, about a dozen of which are relevant. Even with spam filters on, the aggregate of hours spent deleting unwanted or extraneous emails boggles the mind. On the other …
Keys to increase sales, reduce customer turnover and build better B2C relationships How’s your inbox? As I write this, mine’s crowded with around a hundred new, unread emails,… http://oilandenergyonline.com/articles/all/email-marketing-musts/

Lessons from the Storm

2018 kicked off with record breaking cold, snow, and wind … and you probably have quite a few tales to tell! While many dealers skated through without a stumble, others found themselves slipping and falling behind.
2018 kicked off with record breaking cold, snow, and wind … and you probably have quite a few tales to tell! While many dealers skated through without a stumble, others found… http://oilandenergyonline.com/articles/all/lessons-storm/

Five Critical Components of a Neo-Traditional Marketing Campaign

For the September edition of Oil & Energy, I submitted an article titled “Neo-Traditional Marketing: How digital media has helped revitalize print publishing and marketing.” To surmise, that article discussed the cross-pollination of newsletters, e-newsl…
For the September edition of Oil & Energy, I submitted an article titled “Neo-Traditional Marketing: How digital media has helped revitalize print publishing and marketing.”  To… http://oilandenergyonline.com/articles/all/five-critical-components-neo-traditional-marketing-campaign/

ESEA, UNYEA & HVOEC to Consumers: “Upgrade Your Lifestyle”

This past September, the Empire State Energy Association (ESEA), in conjunction with the Hudson Valley Oil & Energy Council (HVOEC) and the Upstate New York Energy Association (UNYEA), launched their new “Upgrade Your Lifestyle” program, promoting energy …
This past September, the Empire State Energy Association (ESEA), in conjunction with the Hudson Valley Oil & Energy Council (HVOEC) and the Upstate New York Energy Association… http://oilandenergyonline.com/articles/all/esea-unyea-hvoec-consumers-upgrade-your-lifestyle/

For the Cause or Just Because?

Cause marketing can be a rewarding effort … or a public relations disaster
Cause marketing can be a rewarding effort … or a public relations disaster A funny thing happened this year in the world of corporate advertising — well, funny if you’re amused… http://oilandenergyonline.com/articles/all/cause-or-just-because/

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