Tuesday, April 7, 2020

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VISIONS Conference Brings Marketers Together

NEFI Visions 2016 drew hundreds of energy marketers to the DCU Center in Worcester, MA, for two interesting days of education and networking. Hosted by New England Fuel Institute, the event received the support of many sponsors, including the Diamond S…
NEFI Visions 2016 drew hundreds of energy marketers to the DCU Center in Worcester, MA, for two interesting days of education and networking. Hosted by New England Fuel… http://oilandenergyonline.com/articles/all/visions-conference-brings-marketers-together/

With This Message, We Can Win

It’s time for Oilheat to make some noise. The tables have turned dramatically in the Oilheat vs. natural gas debate, and last month’s news that Kinder Morgan is walking away from the Northeast Energy Direct natural gas pipeline only strengthens Oilheat…
It’s time for Oilheat to make some noise. The tables have turned dramatically in the Oilheat vs. natural gas debate, and last month’s news that Kinder Morgan is walking away… http://oilandenergyonline.com/articles/all/message-we-can-win/

Lead on Safety

Recent events have once again brought the topic of safety to the forefront for energy marketers. I won’t bother to rehash these events, as I am sure that they will be covered elsewhere in this publication and that most readers can figure out what I’m talk…
http://oilandenergyonline.com/articles/all/lead-safety/

Local Business Marketing Advice

A new year is upon us, and it’s a good time to take a few minutes to think about how to make your business more profitable. Without further ado here are 16 tips for 2016, including six timeless guidelines and 10 timely tips to keep you in stride with the …
http://oilandenergyonline.com/articles/all/local-business-marketing-advice/

Revamp Your Receivables

AROUND FOUR YEARS AGO, SOS XTREME Comfort, of Tuxedo Park, N.Y., decided to partner with AVATAS Payment Solutions, of Newton, Mass., to gain assistance in their receivables process. Like many heating fuels companies, SOS had grown into the habit of extend…
http://oilandenergyonline.com/articles/all/revamp-your-receivables/

Email Marketing Musts

How’s your inbox? As I write this, mine’s crowded with around a hundred new, unread emails, about a dozen of which are relevant. Even with spam filters on, the aggregate of hours spent deleting unwanted or extraneous emails boggles the mind. On the other …
http://oilandenergyonline.com/articles/all/email-marketing-musts/

Optimize Your Equipment Sales Process

Change is a constant in Oilheat, particularly in equipment sales. It used to be that when a homeowner or business owner needed a new boiler or furnace, the only big question they faced was a choice between standard and high-efficiency equipment. Now the c…
http://oilandenergyonline.com/articles/all/optimize-your-equipment-sales-process/

Be Systematic in Pursuit of New Customers

As homeowners change their energy consumption habits, marketers face pressure to move beyond fuel-centric business models and find success selling to customers who might not even heat their homes with oil.
http://oilandenergyonline.com/articles/all/be-systematic-pursuit-new-customers/

Control the Narrative

As I sit down to write this article, the Northeast is gearing up for what could be a very severe blizzard. HOS waivers have been issued. A declaration of emergency is in effect. Out my window, I can see our office-building manager salting the sidewalk. Pr…
http://oilandenergyonline.com/articles/all/control-narrative/

Behind the Numbers

Today’s energy marketers have a wealth of valuable data at their fingertips. The question is how does one parse all that info, and what to do with it afterward…
http://oilandenergyonline.com/articles/all/behind-numbers/

Customers Crave a Great Online Experience

Technology is delivering essential tools for energy marketers to improve company performance, such as advanced back office software that puts data and reports at the fingertips of any company employee. There are also remote monitors that report tank level…
http://oilandenergyonline.com/articles/all/customers-crave-great-online-experience/

New SMS Requirements Are Just Common Sense

THE FEDERAL COMMUNICATIONS COMMISSION’S (FCC’s) new rules on business-to- customer text messaging might send a chill up your spine, but compliance is easier than you might think.
http://oilandenergyonline.com/articles/all/new-sms-requirements-are-just-common-sense/

Super-Powered Service & Sales Teams

Two of the articles I’ve submitted to Oil & Energy for 2018 dealt with the energy industry’s response to this past winter. The first, January/February’s “Lessons from the Storm,” discussed fuel dealers’ immediate response — how to manage customer communic…
http://oilandenergyonline.com/articles/all/super-powered-service-sales-teams/

Red Fuel, Blue States

If natural gas pipeline opponents succeed in defeating both the Northeast Energy Direct and the Access Northeast natural gas pipeline projects, a new day for heating oil will arrive. Many heating oil companies in New England have been fighting for surv…
http://oilandenergyonline.com/articles/all/red-fuel-blue-states/

Recruiting New Customers and Clients Online

You don’t choose your customers—they choose you. But you can do plenty to influence their decisions.
http://oilandenergyonline.com/articles/all/recruiting-new-customers-and-clients-online/

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