Saturday, January 18, 2020

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‘Tis the Season!

Your winter communications list for the jolliest of seasons
It’s the most wonderful time of year! By now, you are (we hope) in the midst of a busy winter season. You’ve successfully integrated the new customers who rushed your phones and… http://oilandenergyonline.com/articles/all/tis-season/

VISIONS Conference Brings Marketers Together

NEFI Visions 2016 drew hundreds of energy marketers to the DCU Center in Worcester, MA, for two interesting days of education and networking. Hosted by New England Fuel Institute, the event received the support of many sponsors, including the Diamond S…
NEFI Visions 2016 drew hundreds of energy marketers to the DCU Center in Worcester, MA, for two interesting days of education and networking. Hosted by New England Fuel… http://oilandenergyonline.com/articles/all/visions-conference-brings-marketers-together/

With This Message, We Can Win

It’s time for Oilheat to make some noise. The tables have turned dramatically in the Oilheat vs. natural gas debate, and last month’s news that Kinder Morgan is walking away from the Northeast Energy Direct natural gas pipeline only strengthens Oilheat…
It’s time for Oilheat to make some noise. The tables have turned dramatically in the Oilheat vs. natural gas debate, and last month’s news that Kinder Morgan is walking away… http://oilandenergyonline.com/articles/all/message-we-can-win/

Lessons from the Storm

2018 kicked off with record breaking cold, snow, and wind … and you probably have quite a few tales to tell! While many dealers skated through without a stumble, others found themselves slipping and falling behind.
http://oilandenergyonline.com/articles/all/lessons-storm/

10 Ways to Stand Out From the Crowd

Every business needs to connect with customers and prospects to be able to motivate them to buy. In the realms of deliverable fuel and home comfort, customer preferences are evolving rapidly, and it takes tremendous flexibility and agility to anticipate c…
http://oilandenergyonline.com/articles/all/10-ways-stand-out-crowd/

What is ‘Goodwill’ and How Can I Get Some?

One of the most important factors in making an oilheat or propane business more valuable is “goodwill.” While you can easily tally up the value of your delivery trucks, parts and product inventory, equipment and real estate, these assets can all be dwarfe…
http://oilandenergyonline.com/articles/all/what-goodwill-and-how-can-i-get-some/

Your Web Presence Can’t Live In the Past

On a constantly evolving internet, adaptability is key to the energy marketer’s relevance … and survival.
http://oilandenergyonline.com/articles/all/your-web-presence-cant-live-past/

The Power of Newsletters

With all the buzz in the air these days about social media and driving website traffic, it is easy to overlook one of the most valuable communications tools in the home comfort arsenal: the humble company newsletter. The printed newsletter might seem l…
http://oilandenergyonline.com/articles/all/power-newsletters/

10 Ways to Generate More Business This Winter

The heating season is upon us, but there us still time to tackle some last-minute marketing projects that can generate additional revenue and improve your profitability in the cold months ahead.
http://oilandenergyonline.com/articles/all/10-ways-generate-more-business-winter/

Where Brick-and-Mortar Meets Click-to-Order

Imagine you are the shopkeeper of a local hardware store in the 1980s. (I’d go back further, but I’m afraid that would leave our millennial readers in the dust.) One Saturday afternoon, a guy comes in to pick up some nails — except you know the guy by nam…
http://oilandenergyonline.com/articles/all/where-brick-and-mortar-meets-click-order/

In Equipment Sales, It’s All About the Customer

Energy Kinetics’ Jay McCay discusses the sales process When a salesperson has an opportunity to sell any heating system, they need to put the focus on the customer and help them reach a decision based on their own wishes or needs. That is the advice of …
http://oilandenergyonline.com/articles/all/equipment-sales-its-all-about-customer/

Flaunt Your Flexibility

A new wave of budget plan and price protection enrollment is within reach
http://oilandenergyonline.com/articles/all/flaunt-your-flexibility/

Refereeing Your Referral Business

According to Gray, Gray & Gray’s 2017 Energy Industry Survey, published in last month’s Oil & Energy, 39% of our industry’s new business comes from customer referrals. That’s more than any other source, including … yes, digital marketing, which came in se…
http://oilandenergyonline.com/articles/all/refereeing-your-referral-business/

Take Control of Sales and Marketing

Each new year seems to bring a new set of daunting challenges, and it’s important for home comfort marketers to raise their game and take advantage of technologies that can maximize sales and sharpen your competitive edge.
http://oilandenergyonline.com/articles/all/take-control-sales-and-marketing/

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