Predictive analytics depend on customer data, not marketer presumptions
There are two things energy marketers know about their new customers, according to Phil Baratz, president of Angus Energy. First, they know that they don’t know much about new custom…
Predictive analytics depend on customer data, not marketer presumptions
There are two things energy marketers know about their new customers, according to Phil Baratz, president… https://oilandenergyonline.com/articles/all/assume-nothing/
