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Friday, March 29, 2024

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Behind the Numbers

Today’s energy marketers have a wealth of valuable data at their fingertips. The question is how does one parse all that info, and what to do with it afterward…
Today’s energy marketers have a wealth of valuable data at their fingertips. The question is how does one parse all that info, and what to do with it afterward… You’ve probably… https://oilandenergyonline.com/articles/all/behind-numbers/

How to Beat the Gas Utilities at their Own Game

Two Words: Grassroots Marketing
Two Words: Grassroots Marketing OK, so maybe this’ll take a bit more than two words, but the point remains: grassroots marketing is simply one of, if not the, most effective… https://oilandenergyonline.com/articles/all/how-beat-gas-utilities-their-own-game/

Defy the Expectations

Many fuel delivery companies are locked in vigorous, competitive struggles for market share, and they need to leverage every advantage available to them.
Many fuel delivery companies are locked in vigorous, competitive struggles for market share, and they need to leverage every advantage available to them. In the realms of retail… https://oilandenergyonline.com/articles/all/defy-expectations/

Maximize the Value of Your Online Presence

For energy marketers and home comfort providers, it’s all about your website. When Yodle surveyed 6,000 consumers in 2015 about what they want from local companies, consumers expressed a surprisingly strong desire for improved websites. In fact, 67 percen…
EDITOR’S NOTE: In the conclusion of our two-part series on search engine marketing via Google, we look at how marketers can use Google Analytics to improve the performance of… https://oilandenergyonline.com/articles/all/maximize-value-your-online-presence/

Better Google AdWords Campaigns in Nine Steps

Google AdWords continues to be one of the most effective tools for connecting with new customers, and some recent changes strengthen the platform and enable companies to advertise with more precision. Many energy marketers and home comfort providers alre…
EDITOR’S  NOTE: This is the first in a two-part series on search marketing via Google. Google AdWords continues to be one of the most effective tools for connecting with new… https://oilandenergyonline.com/articles/all/better-google-adwords-campaigns-nine-steps/

Serving the Next Generation

Homeowners form the core of the customer base at most retail energy companies, and marketers need to anticipate changes in homeowner preferences in order to remain vibrant and profitable. As homes turn over these days, members of the “millennial” generati…
Homeowners form the core of the customer base at most retail energy companies, and marketers need to anticipate changes in homeowner preferences in order to remain vibrant and… https://oilandenergyonline.com/articles/all/serving-next-generation/

Red Fuel, Blue States

If natural gas pipeline opponents succeed in defeating both the Northeast Energy Direct and the Access Northeast natural gas pipeline projects, a new day for heating oil will arrive. Many heating oil companies in New England have been fighting for surv…
If natural gas pipeline opponents succeed in defeating both the Northeast Energy Direct and the Access Northeast natural gas pipeline projects, a new day for heating oil will… https://oilandenergyonline.com/articles/all/red-fuel-blue-states/

Optimize Your Equipment Sales Process

Change is a constant in Oilheat, particularly in equipment sales. It used to be that when a homeowner or business owner needed a new boiler or furnace, the only big question they faced was a choice between standard and high-efficiency equipment. Now the c…
Change is a constant in Oilheat, particularly in equipment sales. It used to be that when a homeowner or business owner needed a new boiler or furnace, the only big question they… https://oilandenergyonline.com/articles/all/optimize-your-equipment-sales-process/

10 Ways to Stand Out From the Crowd

Every business needs to connect with customers and prospects to be able to motivate them to buy. In the realms of deliverable fuel and home comfort, customer preferences are evolving rapidly, and it takes tremendous flexibility and agility to anticipate c…
Every business needs to connect with customers and prospects to be able to motivate them to buy. In the realms of deliverable fuel and home comfort, customer preferences are… https://oilandenergyonline.com/articles/all/10-ways-stand-out-crowd/

Grow Your Business Your Way

Marketing and advertising are terms we all know, but what do they really mean to any given energy marketer or home comfort provider? In the second installment of this two-part look at innovative company marketing, the focus is on customization.
Marketing and advertising are terms we all know, but what do they really mean to any given energy marketer or home comfort provider? In the second installment of this two-part… https://oilandenergyonline.com/articles/all/grow-your-business-your-way/

Heart & Mind

When a home comfort company excels at captivating and motivating buyers, it can grow its customer base, expand margins, and make money like never before.
When a home comfort company excels at captivating and motivating buyers, it can grow its customer base, expand margins, and make money like never before. If those outcomes… https://oilandenergyonline.com/articles/all/heart-mind/

With This Message, We Can Win

It’s time for Oilheat to make some noise. The tables have turned dramatically in the Oilheat vs. natural gas debate, and last month’s news that Kinder Morgan is walking away from the Northeast Energy Direct natural gas pipeline only strengthens Oilheat…
It’s time for Oilheat to make some noise. The tables have turned dramatically in the Oilheat vs. natural gas debate, and last month’s news that Kinder Morgan is walking away… https://oilandenergyonline.com/articles/all/message-we-can-win/

Take Control of Sales and Marketing

Great software can change the trajectory of your sales. If you feel frustration watching leads disappear, waiting for sales updates, or wondering about a marketing campaign, it’s time for better technology.
Each new year seems to bring a new set of daunting challenges, and it’s important for home comfort marketers to raise their game and take advantage of technologies that can… https://oilandenergyonline.com/articles/all/take-control-sales-and-marketing/

The Power of Newsletters

With all the buzz in the air these days about social media and driving website traffic, it is easy to overlook one of the most valuable communications tools in the home comfort arsenal: the humble company newsletter. The printed newsletter might seem l…
With all the buzz in the air these days about social media and driving website traffic, it is easy to overlook one of the most valuable communications tools in the home comfort… https://oilandenergyonline.com/articles/all/power-newsletters/

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