How to make the most of customer referrals in the age of social media and review sites
Today’s energy marketers have a wealth of valuable data at their fingertips. The question is how does one parse all that info, and what to do with it afterward…
On a constantly evolving internet, adaptability is key to the energy marketer’s relevance … and survival.
Two Words: Grassroots Marketing
Help customers appreciate all the good things you do
Use Google Analytics to evaluate and improve your website and marketing
Take advantage of expanded format, and target keywords with precision
As Millennials buy homes, energy marketers face new expectations
Help fossil fuel skeptics see Oilheat in a new light
Energy Kinetics’ Jay McCay discusses the sales process When a salesperson has an opportunity to sell any heating system, they need to put the focus on the customer and help them reach a decision bas...