“If the January snowstorms proved anything, it’s that extreme weather presents challenges – and opportunities – for smart marketers, but the time to strike is when the customers are still hot (under ...
New-old ways to bring back your new-old customers
Cause marketing can be a rewarding effort … or a public relations disaster
This past September, the Empire State Energy Association (ESEA), in conjunction with the Hudson Valley Oil & Energy Council (HVOEC) and the Upstate New York Energy Association (UNYEA), launched their...
How digital media has helped revitalize print publishing and marketing
How to make the most of customer referrals in the age of social media and review sites
Today’s energy marketers have a wealth of valuable data at their fingertips. The question is how does one parse all that info, and what to do with it afterward…
On a constantly evolving internet, adaptability is key to the energy marketer’s relevance … and survival.
Two Words: Grassroots Marketing
Help customers appreciate all the good things you do